Premium Partners

Karen Erstad

Karen Erstad joined the staff of AQUA magazine in 2001. She served as Senior Editor before becoming a full-time stay-at-home mother in 2007. She has a B.A. in English from the University of Wisconsin - Madison and lives in Madison, Wisc.
Builder
Five Ways To Improve A Pool's Energy Efficiency
Here are a few energy-saving suggestions from industry veteran and owner of Poolscape in Ontario, Canada, Barry Justus. Justus is speaking this month to builders at the Pool & Spa Asia show in Bankok, Thailand, about green pools and green pool design and construction.
September 8, 2011
Retail
2011 Green Product Roundup
Companies all over the nation have found that, contrary to what Kermit the frog might tell you, it's actually fairly easy being green — just provide sustainable products that ...
September 6, 2011
Builder
The Greenest Pool In Canada
The owners of this travertine-tiled pool in the small community of Georgetown, Ontario, not far from Toronto, did not set out to commission Canada's Greenest Pool, but as the project evolved, that's exactly what they got.
September 1, 2011
Retail
Cultivate Replacement Spa Cover Sales With Superior Service
Most people shopping for a hot tub, pool table or pool prefer to see and sometimes try out these high-ticket items before investing. This is not always the case when it comes to ...
August 19, 2011
Pools
Australia's Magnapool Claims Its System Can Improve Swimmer Health
A Genesis 3 Design Group founder and owner of Aquatic Consultants, Brian Van Bower is always open to learning about innovative equipment in the pool and spa industry. Right now on his own pool he is trying the MagnaPool system from Australia, which, according to the company, can assist in detoxing the body, reducing aches and pains, relieving stress and anxiety and boosting energy levels.
August 11, 2011
Service
What Customers Need To Know About Maintaining Salt Chlorine Pools
If perception is reality, then some homeowners may need your help adjusting how they see pool maintenance with a salt chlorine generator. While pools with these generators ...
August 2, 2011
Retail
Website Critique: Family Pools and Spas
This Ohio retailer with two locations wanted a website that better represented how the company sells family fun, and so in July of 2010, Family Pools & Spas ...
July 22, 2011
Retail
Website Critique: Sonoma Valley Pool and Spa
When Sonoma Valley Pool & Spa re-vamped its website, which went live in early 2010, Jolie Rozema, who co-owns the business with her husband, Saul Rozema, says, ...
July 20, 2011
Home
Should You Use Flash Or HTML For Your Web Site?
One reason B & B Pool and Spa revamped its website earlier this year was to transition away from having a Flash-based site to an HTML-based one, because many people surfing the Net on mobile devices are having a hard time viewing Flash sites.
July 15, 2011
Retail
Creating A Great Web Site With Great SEO
Here's a stat to chew on: The average attention span on the Internet is between four and 10 seconds. "It's really frightening," says Jon Gelberg, chief content officer at Blue Fountain Media in New York, N.Y. "When people come to your home page, if they don't immediately get what makes you better than the competition, they're gone and they'll go to the back button, and they'll be at your competitor's site in 10 seconds."www.bbpoolandspa.comwww.sierratimberline.comwww.sonomavalleypool.comwww.familypoolsandspas.com
July 15, 2011
Page 1 of 14
Next Page
Top Stories
2 E 924 Aq C3b Isaacs6 Lg
Business Operations
Managing the Margins
Implement these best practices to successfully boost your price margins.
2 I 924 Aq C1 Header 2497086865 Lg
Service
Rudy Stankowitz: Don't Do This to Yourself
Because vermiculite retains so much moisture, on my first pass, I leave the surface rough to speed up evaporation.
Builder
The Vermiculite Touch
2 T 824 Aq Tn Header1 Lg
Water Testing
Test the Water (Part 2)
Enhancing the Retail Experience With Technology
Sponsored Content
Enhancing the Retail Experience With Technology