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Karen Erstad

Karen Erstad joined the staff of AQUA magazine in 2001. She served as Senior Editor before becoming a full-time stay-at-home mother in 2007. She has a B.A. in English from the University of Wisconsin - Madison and lives in Madison, Wisc.
Service
Epic Dust Storm in Phoenix Keeping Pool Techs Busy
A massive dust storm hit the Phoenix area July 5, leaving thousands of residents — and their homes and pools — covered with dust.
July 13, 2011
Retail
Website Critique: B & B Pool and Spa
Bruce Bagin, president of B & B Pools & Spas, in Chestnut Ridge, N.Y., says his marketing firm, Marketing Works Now, has a lot to do with the recently redesigned ...
July 13, 2011
Home
POOLCORP Sponsors Safety Initiative
SwimmingPool.com, in conjunction with Radio Disney, is sponsoring an initiative to reach out to athletic clubs and fitness centers in promoting water safety to families during the summer swim season.
July 5, 2011
Builder
AQUA Asks Kathy Marosz, President of Vision Design & Watershapes in San Diego, About Working On Big Projects
Kathy Marosz is president and principal designer for Vision Design & Watershapes in San Diego. The company won the January, 2011 AQUA Choice award for an ...
June 30, 2011
Retail
Improving Your SEO: A Search Engine Ranking Factors Guide
The most beautiful, well designed pool and spa websites don't do businesses much good if search engines are not finding them. Here's how to improve your SEO.
June 29, 2011
Home
SeaKlear Donates to American Red Cross
SeaKlear announced this week the company is donating a portion of its product profits generated through the end of August to the American Red Cross in order to help with recent tornado and floor disaster relief throughout the United States.
June 23, 2011
Retail
Could Smaller Yards Could Spell Bigger Sales For Swim Spas?
Big Name, Big Changes
June 20, 2011
Spas
Softub Celebrates Silver Anniversary
This year Softub, Inc., celebrates its 25th year providing lightweight, full-featured 120-volt portable hot tubs. Originally founded in a small shop in Los Angeles, Calif, Softub, Inc., now has factories on both coasts of the United States, distribution in 50 states and over 30 countries, and it pioneered the soft-sided hot tub that heats without a heater.
June 16, 2011
Spas
Olympian Michael Phelps Pitches Swim Spas For Master Spas
Since February of this year, Master Spas has been advertising its new line of swim spas, the Michael Phelps Signature Swim Spa line, in 30-second spots nationally on TV. "We've gotten tremendous results from that," says Bob Lauter, CEO of Master Spas.
June 15, 2011
Home
New Southeast Pool And Spa Show For 2012
A new pool and spa show in the Southeastern United States will be held Jan. 29–Feb. 1, 2012, at the Cobb Galleria Centre in Atlanta, Ga.
June 9, 2011
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