Since February of this year, Master Spas has been advertising its new line of swim spas, the Michael Phelps Signature Swim Spa line, in 30-second spots nationally on TV. "We've gotten tremendous results from that," says Bob Lauter, CEO of Master Spas.
The supplier has also been promoting the line in Better Homes and Gardens' specialty publications as well as in what Google calls pre-rolled video spots on the Internet. "We've had 300,000 viewers of our commercial from that video, and have had good results there."
This, of course, is in the interest of driving leads to dealers. "I get a call or email every day from a dealer that says, 'I got this lead last week, and they just came in and bought a swim spa.' I have a dealer in Southern California who had been selling someone else's swim spa, but then got our swim spa in on a Thursday, set it up on Friday and also got a lead from our advertising on that Friday. He then set up an appointment with the lead to wet test the swim spa on Saturday and they ended up buying.
"Over the weekend, he got another lead, and on Tuesday, he sold a second swim spa. He had the product up for two days, and that was more swim spas than he had sold in six months. We're driving leads in a big way to our dealers, and they're selling swim spas."