CCEI Taps Badrawy for Marketing

Farida B Ccei Heashot

CCEI North America, manufacturer of automation and controller systems in the United States as well as lighting systems in Canada and Mexico, is pleased to introduce Farida Badrawy as its new North American Marketing Coordinator.

Farida is responsible for managing the planning, strategy and execution of all communications and marketing initiatives for CCEI North America. With an advanced graduate degree in Communications Management and PR from McGill University in Montreal as well as a diploma from the Miami Ad School in Toronto, Farida has the marketing credentials and experience necessary to help expand CCEI’s reach in the North American pool and spa market. 

“Farida speaks multiple languages and possesses the skills needed to ensure the pool and spa market is aware of all the latest innovations that CCEI has to offer the pool industry,” says Sébastian Chéreau, head of CCEI’s Global Marketing.

“We are very pleased to have Farida on our team as we grow in the Americas,” adds Arthur Schutzberg, head of CCEI USA. 

Farida can be reached at [email protected].

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