Poolwerx Appoints Sue Collyns as Chair

Poolwerx has appointed seasoned public company executive Sue Collyns as Chair to continue bolstering the company’s ambitious growth, innovation and technology goals.

With almost three decades of experience in the United States and Australia, Ms. Collyns brings deep experience in C-Suite executive and board roles across various sectors, including some of the largest companies in the world such as Lion/Pepsi; CPK/Dine/CAVA/Bluestone Lane Restaurants; Glaxo pharmaceuticals, Sony and PwC. 

Originally from Australia, Sue relocated to the United States in 1994 where she served as an Executive Director for eight years and held executive positions, including two terms as CFO in publicly traded companies in the United States. Her impressive track record includes leading two companies public on the New York Stock Exchange, taking two companies private, as well as being the recipient of several prestigious awards, including CFO of the Year and Executive of the Year, at the Most Influential Board Member Awards in the United States. 

Executive Director and Founder of Poolwerx, John O’Brien says, “Collyns’ 20 years of knowledge leading franchise businesses in over 18 countries — together with her experience partnering with venture capital and private equity — provides a competitive edge for Poolwerx as we expand across Australasia and North America."

O’Brien continues, "We are thrilled to welcome Sue to the team — her global perspective, dedication to excellence and passion for the Poolwerx brand will be instrumental in guiding the company to new heights. This appointment represents a significant milestone in our growth, and we are perfectly positioned and excited to capitalize on the market opportunities that lie ahead.

“A core value of Poolwerx is to constantly evolve to continually honor our key values  — ‘Dare to succeed’ and ‘Find the better way.' I am confident that with Sue as Chair, we will continue to realize the vision we set 30 years ago.” 

Ms. Collyns says she was eager to apply her expertise to an organization seeking fresh and inventive approaches for global expansion, all while remaining committed to putting people first in their business. She has always been intellectually curious and enjoyed driving business success. 

“At this stage of my career, I am passionate about legacy and sharing my experience as a C-Suite Executive and six-time board member to help businesses and management teams reach their full potential, give back to the community and execute strategies that maximize shareholder value. It’s where I think I can have the most impact,” says Ms. Collyns. 

Sue's enthusiasm for Poolwerx extends beyond business, as she shared her own personal memories of growing up in the Sydney suburbs of Australia and swimming in the pool with her family from a young age. She understands the emotional impact and shared experiences a pool can have on families and communities, making her a passionate and authentic advocate for the brand.