Christmas at McGuckin’s Beats Christmas At Amazon

The holiday shopping season is in full swing, and specialty retailers everywhere are looking for ways to compete against big box stores and Amazon’s two-day shipping.

One retailer, however, found a way to fight back by doing exactly what Amazon can’t: decking the halls with Christmas cheer.

Every year, McGuckin Hardware, a mom-and-pop hardware store in Boulder, Colo., transforms into a winter wonderland, with arches of twinkling lights, employees dressed as Santa’s elves, a harpist in the tool aisle and more. This cheery story offers yet more proof that creating an unforgettable in-store experience is a winning strategy against e-tailers and big box stores.

You can check out the good tidings at Inc.com.