BWT is delighted to announce the strategic alliance of ATECPOOL with the global BWT group of companies. ATECPOOL International Group stands as a leading manufacturer and distributor of swimming pool and spa, sauna and wellness equipment, with a strong presence in the international pool and wellness equipment market across the Middle East, North Africa and the Asia Pacific Region. The company will continue to operate under the name ATECPOOL as a proud member of the BWT Group.
Robert Tullberg, chairman and owner of ATECPOOL, expresses his enthusiasm, stating that he is pleased for ATECPOOL to become part of the BWT Group. He will retain his role as managing director, working alongside the dedicated management and staff to maintain operations from the current Dubai location.
Heidi Tullberg, CEO ATECPOOL, remarks, “I am very excited about the opportunity for the ATECPOOL Team to join such a dynamic and robust group of companies, recognized as a global leader in water treatment technologies.“
Akbar Niyaz, managing director, notes, “Since its foundation, ATECPOOL has aspired to position itself as the Number 1 pool brand in the world. The partnership with BWT Group makes our vision a reality.”
Andreas Weissenbacher, BWT Group, says, “I am delighted to welcome the ATECPOOL partners Akbar Niyaz, Yoosuf Siddik as well as Heidi and Robert Tullberg and their highly experienced team in our global BWT Family. Together, we look forward to embarking on the next chapter of our success story, driving the international pool industry with an innovative product range for highest safety, hygiene, health and comfort in every pool worldwide – according to our slogan:
Best Pool Water Technologies – FOR YOU AND PLANET BLUE.”
