Coming Up on AQUA: 7 Marketing Secrets Every Pool Builder Should Know

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photo of Brett Lloyd Abbott
The author of the series, Brett Lloyd Abbott.

For the pool builder whose time is spread between managing employees, meeting clients, designing projects and overseeing the job site, marketing can fall by the wayside. Luckily, we’re here to help — we’re excited to announce a new series completely devoted to marketing for pool builders.

The series, “7 Crucial Marketing Secrets Every Pool Builder Should Know,” will feature tips, tricks and advice from Brett Lloyd Abbott, president of MYM Austin, a consulting firm that caters specifically to pool builders. 

“After a decade of providing marketing services to the swimming pool industry, I've learned a thing or two about swimming pools,” Abbott says. “But that doesn't mean I should build your pool. I'm a marketer, not a pool builder, which means there are lots of specifics about pool construction that I just don't appreciate or understand

“By the same token, as a business owner, you've probably picked up a few marketing tricks over the years. But that doesn't mean you're an expert marketer. There are still lots of important ideas and concepts that you need to know to create a powerful marketing system for your pool construction business.”

The series will launch on the AQUA site Thursday, July 10, and run every other week thereafter — we’ll see you then!

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