Held Wednesday, November 7, from 1:30 pm - 3:00 pm, the seminar will also cover the top pool builders/contractors nationally as well as in key local markets, and the consumer profile of the households most likely to own pools or install new pools.
"By attending this class, attendees and exhibitors will learn valuable research data collected on consumer spending habits as it relates to the multi-billion dollar pool/spa industry,” said Lindsay Roberts, Director of the Expo. “Registrants will also receive a local market report valued at $300.”
The seminar will be presented by Jonathan Smoke, Executive Director at Hanley Wood Market Intelligence, a leading provider of industry data for the residential new construction and residential remodeling industry segments.
“By unveiling our new U.S. Pool Markets local reports and data at this event, we are leveraging the housing data, market data, and consumer data of Hanley Wood Market Intelligence,” said Smoke. “Our aim is to help the industry understand not just where existing pools are located and where new ones are being built, but also identify the key consumer targets for pools and the companies that are completing new pool projects.”
The 2012 Int’l Pool | Patio | Spa Expo will be held November 6-8, at the Morial Convention Center in New Orleans, Louisiana USA.
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