Bloom is the former CEO of BioLab and a pool industry veteran. The motivation for his book comes largely from his personal experiences in the corporate industry.
“During my career, I observed executives presenting unverified information as fact to support the outcome they strongly desired,” Bloom says. “I experienced their personal selection of which data they arbitrarily favored and which they rejected to support their decisions. I saw leaders who fell into a trap of believing they were better informed than they really were. I realized then and there that some unknown force was at play, affecting all of our judgment and decision-making.”
In the book Bloom coins the term “mind-bugs.” Similar to a bug that can affect the operating system in computers, a mind-bug affects human beings and the way they think and approach a situation, Bloom says. The object of his book is to help industry leaders in the corporate world steer clear of these mind-bugs that ultimately cause smart people to make poor decisions.
