Like every other business sector, the pool and hot tub industry is changing to take advantage of the efficiencies and opportunities of current technology. Computerized inventory and sales records improve efficiency for retailers. Wireless communication systems save hours of tech time and gallons of fuel on service routes. Targeted, database-assisted marketing helps retailers and builders reach their most likely customers. And sophisticated Web sites are delivering the most-knowledgeable and ready-to-buy public the retail world has ever known.
AQUA's mission is to provide you with the information you need to be successful — in whatever format is most useful to you. Whether it's the one-of-a-kind business and technical seminars at the AQUA Conference each year in Las Vegas or aquamagazine.com, which provides easy access to current excellence programs like the AQUA 100 and the AQUA Design Awards and houses the accumulated knowledge of the AQUA article archives. Or the annual Buyers' Guide with its hardcopy and online versions. Or my personal favorite, AQUA Magazine, which offers inspiration, ideas and solid business information all folded into an attractive, easy-to-carry package. Now the newest member of the AQUA family, AQUA Unfiltered , our e-newsletter, brings you timely news and information in a convenient, compact newsletter format.
By now you have received the inaugural issue of AQUA Unfiltered (if you've given us your e-mail address — if you haven't, here's one more reason to do so!), and you can see that it's brimming with serious business news and information along with a few lighter offerings. Now you can distribute key news items to the rest of your staff with a click of the mouse while they are waiting for the magazine to make its rounds. It's not meant to replace the magazine, but to complement it.
We hope that AQUA Unfiltered will become another valuable tool in your arsenal of success. And we hope you'll continue to let us know how we can help you nurture your business.
