Social Media Marketing: Pentair Gives Away Gas Card

photo of Cathy Frey and Mark Gramza with $1,000 gas card in front of a swimming poolCathy Frey, a pool owner from Cleveland, is the lucky winner in Pentair’s “Pump Up the Savings” Gas Card Giveaway.

Pentair says “Pump Up the Savings” was its way of helping pool owners enjoy their “stay-cations” around the backyard pool this summer as gas prices took a toll on consumer pocketbooks and reduced travel spending. The giveaway was run through the company’s new social media site for pool owners, www.poolfyi.com, and anyone who joined was eligible for the prize.

“This promotion was a way for us to help pool enthusiasts ease their pain at the gas pump this summer and let them focus on enjoying their pool, while also showcasing the benefits of poolfyi.com membership,” said Carlos Del Amo, vice president of marketing.

Poolfyi.com focuses on sharing between pool owners and pool professionals pool and spa tips, ideas on energy savings, and basic troubleshooting for pools and equipment.  On poolfyi.com, members can engage directly with Pentair technicians, as well as with each other and other pool professionals from around the country. A sister site, www.poolprofyi.com, is dedicated to the pool professional community.

PHOTO CAPTION:Pentair Territory Sales Manager Mark Gramza presents pool owner Cathy Frey with her $1,000 Gas Card.

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