On The Waterfront: NESPA's Atlantic City Show Jan. 25-27

photo fo map with a pin at Atlantic CityAs the first month of 2012 draws to a close, a resilient spa and pool industry will make its way to Atlantic City to view new products, learn new skills, make new acquaintances (and cement old ones) and ink business deals with the hope that products will finally start flying out of retail showrooms and homeowners will once again begin buying pools at levels we all recall fondly.

Folks will start rolling in on Monday, and will be able to get right down to business with one of two daylong education opportunities — there's a Swimming Pool and Spa Start-Up Certification Program presented by the National Plasterers Council and a business session focusing on social media marketing. Preregistration is required for each. Details of those events and the popular welcome party follow on page 76.

The show really kicks into high gear the next morning, with a full slate of business and technical seminars. Highlights include nuts-and-bolts classics on vinyl liner measurement, heater installation and leak detection and classes covering timely topics such as ADA compliance and the hydraulic requirements of ANSI/APSP-7 standards. There's even a session called "Strategies For Women In Business" that will address a long-underserved segment of the workforce.

Show organizers have made it easy to navigate the course schedule and show floor with interactive web features and even a smart phone app that'll show you where you are as you try to navigate from the food court to the cartridge filter manufacturers. Point your browser to nespapool.org/acshow and give it a try.

Pre-Show Party

Anyone who's been to a spa and pool trade show is familiar with the industry's propensity for partying. Show organizers, well aware of this, will accommodate fun-seeking exhibitors and attendees with a welcome party on Monday, Jan. 23. Once again, it's being held at Harrah's Pool after Dark, and will go from 7 until a mercifully early 10:00, giving attendees time to rest up before classrooms call beginning at 8:30 a.m.

Experienced partygoers — adept at mixing business and pleasure — will make the most of this time by networking with potential business partners between trips to the bar or buffet table. You won't be among them, however, unless you register for the party ahead of time. The $20 cover can be paid online when you register for the show and includes entrance to the club, two drinks and food. There will be shuttle service from participating hotels.


Tuesday, Jan. 24 11-5

Wednesday, Jan. 25 11-5

Thursday, Jan. 26 10-2

Registration, badge pickup information, hotel reservations and more are available at www.acpoolspashow.com

Special All-Day Programs


Monday, Jan 23 | 10:00 a.m. – 5:00 p.m.National Plasterers Council Swimming Pool and Spa Start-Up CertificationThis program will cover the history and chemistry of swimming pool surfaces, water chemistry, proper water testing, start-up procedures and troubleshooting.


Monday, Jan. 23 | 10:00 a.m. – 5:00 p.m.Social Media MarketingInstructed by Sandi Frizzell of Skillpath, a professional training organization, this daylong program will give attendees the skills to grow their businesses in ways they may not have thought of. You'll learn to avoid common mistakes, create content that fans and followers crave and learn how to design and craft an overall social media strategy that will guide the decisions you make.

Check the www.nespapool.org/acshow for more information, including cost and availability.

Technical Education

Monday, Jan. 23

Achieving Energy Efficiencies With Heat Pumps12:30 pm - 2:00 pm

The CDC's Model Aquatic Health Code: The Impact On Commercial and Residential Facilities12:30 pm - 2:00 pm

Electronic Spa Pack Operation and Troubleshooting (Class Limit 30)12:30 pm - 3:45 pm

OSHA Requirements for Service Technicians12:30 pm - 3:45 pm

Measuring For Success: Inground Vinyl Liner Measuring and Installation Techniques12:30 pm - 3:45 pm

Water Chemistry: Beyond The Basics12:30 pm - 3:45 pm

Residential Plumbing and Component Efficiency2:15 pm - 3:45 pm

Selling The Benefits of Solar Pool Heating2:15 pm - 3:45 pm

Energy Efficiencies For Large Commercial Pools2:15 pm - 3:45 pm

Challenges of Salt Water In Pools: Electrolytic Chlorine Generation (ECG)2:15 pm - 3:45 pm

Tuesday, Jan. 24

Pentair Gas Heater Installation and Troubleshooting8:30 am - 10:00 am

UV For Commercial Pools and Splashpads8:30 am - 10:00 am

Installing Solar Heating Systems8:30 am - 10:00 am

Implementing Americans with Disabilites Act (ADA) Regulations for Swimming Pools8:30 am - 10:00 am

Weird Water Problems and Solutions8:30 am - 10:00 am

Enzymes and Phosphates Removal: Algae Free Pools Made Simple8:30 am - 10:00 am

Basic Electricity8:30 am - 11:45 am

Epidemic of Pool Pops and Floating Vinyl Liners8:30 am - 11:45 am

Advanced Shotcrete Applications8:30 am - 11:45 am

Safety Covers: Measuring for Custom Pools8:30 am - 11:45 am

Understanding and Selling Heat Pumps8:30 am - 11:45 am

Hydraulics and Variable Speed Pumps8:30 am - 11:45 am

Getting The Most Out of Your Chlorine and Bromine10:15 am - 11:45 am

Certified Professional Diving Board Installer10:15 am - 11:45 am

NESPA 2012 Industry Survey Results10:15 am - 11:45 am

Chemistry Principles For Plaster Pools10:15 am - 11:45 am

Repair of Existing Tile and Grout in Swimming Pools10:15 am - 11:45 am

Zodiac Gas Heater Installation and Troubleshooting10:15 am - 11:45 am

Wednesday, Jan. 25

Advancements in Commercial Chlorine Generators8:30 am - 10:00 am

Hayward Gas Heater Installation and Troubleshooting8:30 am - 10:00 am

Intermediate Water Chemistry and Testing8:30 am - 11:45 am

Managing Your Fleet Safety8:30 am - 10:00 am

Ozone: Secondary Disinfectant Systems for Commercial Aquatic Facilities8:30 am - 10:00 am

Myths of Metal Staining8:30 am - 10:00 am

Hands On Electro-Mechanical Spa Pack Repair (Class Limit 30)8:30 am - 11:45 am

Inground Liners: Advanced Measuring Techniques and What To Do When Good Liners Go Bad8:30 am - 11:45 am

Construction Hydraulic Requirements and the ANSI/APSP-7 Standard8:30 am - 11:45 am

Pumps and Motors (The Heart of the System)8:30 am - 11:45 am

Measuring and Installing Safety Covers8:30 am - 11:45 am

Risk Exposures For Pool and Spa Contractors10:00 am - 11:45 am

Leak Detection Techniques10:15 am - 11:45 am

Sanitizing and Chloramine Removal in Swimming Pools with UV Technology10:15 am - 11:45 am

Portable Hot Tub Industry: Navigating, Building, and Maintaining Local Government Relationships10:15 am - 11:45 am

Trends In Automatic Pool Cleaners10:15 am - 11:45 am

The Benefits of NESPA Membership10:15 am - 11:45 am

Thursday, Jan. 26

Hot Water Chemistry and Testing8:30 am - 10:00 am

Raypak Gas Heater Installation and Troubleshooting8:30 am - 10:00 am

Finding and Preventing Vinyl Liner Leaks8:30 am - 10:00 am

Backyard Controls Add Value To The Experience8:30 am - 10:00 am

Business Education

Sunday, Jan. 22

Certified Pool Operator (CPO) 2-Day Course (continues Monday)8:30 am - 5:00 pm

Monday, Jan 23

Certified Pool Operator (CPO) 2-Day Course (begins Sunday)8:30 am - 5:00 pm

Swimming Pool and Spa Start-Up Certification10:00 am - 5:00 pm

Social Media Marketing Workshop10:00 am - 5:00 pm

Communications In The Workplace12:30 pm - 2:00 pm

A Family Affair12:30 pm - 2:00 pm

Striking Back at Mediocrity: How To Strengthen Performance12:30 pm - 3:45 pm

On Purpose - Business Building12:30 pm - 3:45 pm

How To Prevent Fraud in Your Business2:15 pm - 3:45 pm

Planning Your Great Escape: Retirement2:15 pm - 3:45 pm

Tuesday, Jan. 24

Maximizing FREE Marketing Outlets: 5 Minutes Per Day8:30 am - 10:00 am

Strategies for Women in Business8:30 am - 10:00 am

Winning The Price Wars: How To Sell Value And Win More Clients In The New Economy8:30 am - 11:45 am

Striking Back at Mediocrity: How To Strengthen Performance (Encore)8:30 am - 11:45 am

Quick Fixes To Common Website Mistakes10:15 am - 11:45 am

Leadership Strategies for Tomorrow's Pool Industry10:15 am - 11:45 am

Wednesday, Jan. 25

Customerization — The New Rules For Customer Service8:30 am - 10:00 am

A Green Revolution8:30 am - 10:00 am

Proven Marketing Strategies For Pool Builders8:30 am - 11:45 am

Motivated Managers = Great Leaders8:30 am - 11:45 am

Team Dynamics: Create A Recipe For Success8:30 am - 11:45 am

Worthy of Wealth!10:15 am - 11:45 am

Here Today, Here Tomorrow: Keeping the Best Employees10:15 am - 11:45 am

Thursday, Jan. 26

Three Killer Marketing Secrets To Sell More Pools8:30 am - 10:00 am

Goal Setting and Accountability8:30 am - 10:00 am

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