Tara Manufacturing was looking for a philanthropic initiative and a chance to honor founder Marshall Richardson on the company’s 40th anniversary. They found it in Celestial Skies, an exclusive new vinyl-liner pattern, profits from the sales of which will be donated to the Cure Alzheimer’s Fund.
“We were really looking to create something that meant something to people,” says Katie Venckus, creator and Tara business development director. “We were initially inspired by i2M’s contribution to a Hope Line for Breast Cancer, so we decided to collaborate on the Celestial Skies Liner Pattern for Alzheimer’s Disease with i2M too. Alzheimer’s has affected a lot of us; many of us at Tara have had a loved one affected by this disease.”
The purple tones in the liner represent Alzheimer’s, and the celestial design is a nod to Richardson, who began his professional journey as an aerospace engineer at Lockheed Martin in Huntsville, Ala. — otherwise known as Rocket City — which is the home of Tara Pool & Outdoor Products.
Apart from a philanthropic initiative, the Celestial Skies Liner also embodies a sustainability initiative. It is printed on ReNew vinyl, which is certified to contain 51% recycled content, thus each liner diverts around 100 pounds of plastic from the waste stream. It uses cutting-edge UV and anti-microbial additives — coupled with vigorous testing for weldability, chlorine and abrasion resistance — resulting in a strong, sustainable liner.