Alan Jalasjaa

Alan Jalasjaa is the Sauna Ambassador for Sauna from Finland and is not affiliated with any sauna manufacturers or suppliers. He is host of the podcast, “Kivia - The Spirit of Sauna,” and is focused solely on providing an authentic perspective on sauna culture and the sauna industry in North America.

The Cold Plunge Boom

What builders need to know to design, install and maintain cold plunges for the growing wellness market.

August 20, 2026

Modern home exterior with black architectural structure, wooden deck, ornamental grasses, and mature trees surrounding a contemporary residential property.

The Sauna Aesthetic: From Hidden Boxes to Architectural Showpieces

Modern sauna design is turning once-hidden wellness spaces into architectural focal points for the home and backyard.

July 30, 2026

Modern sauna interior with wooden walls, benches, stone heater, and ambient lighting

Sauna and the "Third Space" Renaissance

Authentic saunas are helping fuel a return to shared, public spaces centered on connection and community.

June 16, 2026

Three women relaxing in a wooden sauna with a view of a busy shopping mall atrium below

The Smart Sanctuary

Modern saunas are blending ancient ritual with cutting-edge intelligence.

June 4, 2026

Man in futuristic sauna with smart wellness display showing heart rate and recovery metrics on glass panel

Complete the Thermal Cycle in Your Showroom

Saunas aren’t just another showroom add-on — they’re a high-margin, year-round solution that flips seasonality and turns pool retailers into wellness destinations.

April 27, 2026

Showroom display of wooden saunas, hot tubs, and dining furniture in modern wellness spa setting

The Great Thermal Awakening: North America's Sauna Evolution

North America’s sauna market is evolving from a niche luxury into a data-driven, socially fueled cornerstone of modern wellness.

March 17, 2026

Modern black and wood minimalist cabin nestled in autumn forest with trees

The Unseen Architects of Wellness

A sensory-driven look at why sauna is an experience, not just a science.

March 3, 2026

Woman relaxing in wooden sauna, pouring water on heated stones

The Engine of Year-Round Profit: Why the Sauna Is the Natural Next Step for Pool and Spa Professionals

Integrating sauna into your business is no longer an optional add-on; it is a critical strategic shift to capture a truly year-round revenue stream and solidify your position in the booming wellness economy.

January 29, 2026

Modern backyard with rectangular swimming pool, black house, wooden deck, and xeriscaped landscape

Why Sauna is Gaining Steam

The true magic of sauna lies not just in longevity stats, but in its immediate, restorative power.

December 23, 2025

Steam rising as water is poured over hot stones in a wooden bathing area

Heat and Quench

The power of the thermal cycle — heat, cold and rest — and why this ancient ritual delivers instant clarity and calm.

December 9, 2025

Glowing hot sword being forged and quenched in water with metalworking tools

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Reading the Room Without Losing Yourself

Ahead of her Women of Water workshop at the PSP Expo in New Orleans, executive coach Dale Wilsher talks authentic leadership, confidence and knowing when to adapt — without becoming what everyone else wants you to be.

Modern luxury home with infinity pool overlooking landscape, featuring WAF 2026 Silver Award of Excellence certification

2026 Awards of Excellence: Silver Winners

Pool chemistry pyramid showing three levels: Chlorine (Cl) at top, pH in middle, and Alkalinity and Borates at base, displayed poolside.

Pool Power Pyramid

Luxury modern home with illuminated pool and manicured lawn at dusk, featuring HIA 2026 Gold Award of Excellence badge

2026 Awards of Excellence: Gold Winners (Part 2)

Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster

Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster