Alan Jalasjaa

Alan Jalasjaa is the Sauna Ambassador for Sauna from Finland and is not affiliated with any sauna manufacturers or suppliers. He is host of the podcast, “Kivia - The Spirit of Sauna,” and is focused solely on providing an authentic perspective on sauna culture and the sauna industry in North America.

Sauna and the "Third Space" Renaissance

Authentic saunas are helping fuel a return to shared, public spaces centered on connection and community.

June 16, 2026

3 U 626 Aq C5 C5 Sauna Opener

The Smart Sanctuary

Modern saunas are blending ancient ritual with cutting-edge intelligence.

June 4, 2026

1 H 526 Aq C3 Sauna Opener

Complete the Thermal Cycle in Your Showroom

Saunas aren’t just another showroom add-on — they’re a high-margin, year-round solution that flips seasonality and turns pool retailers into wellness destinations.

April 27, 2026

1 W 426 Aq C5 Unnamed 5

The Great Thermal Awakening: North America's Sauna Evolution

North America’s sauna market is evolving from a niche luxury into a data-driven, socially fueled cornerstone of modern wellness.

March 17, 2026

1 V 326 Aq C6 Opener

The Unseen Architects of Wellness

A sensory-driven look at why sauna is an experience, not just a science.

March 3, 2026

1 A 226 Aq C4b Sauna Opener

The Engine of Year-Round Profit: Why the Sauna Is the Natural Next Step for Pool and Spa Professionals

Integrating sauna into your business is no longer an optional add-on; it is a critical strategic shift to capture a truly year-round revenue stream and solidify your position in the booming wellness economy.

January 29, 2026

2 R 126 Aq Cs Model 8 Eau Claire Drone 33

Why Sauna is Gaining Steam

The true magic of sauna lies not just in longevity stats, but in its immediate, restorative power.

December 23, 2025

1 G 1125 Aq F4 Opener Photo

Heat and Quench

The power of the thermal cycle — heat, cold and rest — and why this ancient ritual delivers instant clarity and calm.

December 9, 2025

4 F 1125 Aq Cold Plunge Sauna Opener

Page 1 of 1

1 J 726 Aq C4 Tds Story

TDS: A Number in Search of a Meaning

A closer look at why TDS is not a pass/fail number, but a reading that depends on what is actually dissolved in the water.

3 P 726 Aq F1 Other Background Image

Driven by Design

On Core Filter

The Dirty Work Pays Off

1 B 726 Aq C2 Rudy Opener 1

From Road Warrior to Backyard Closer

2 V 626 Aq Tn Tech Notes Opener

The Imperative to Save Water