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Cailley Hammel

Cailley Hammel
Cailley joined the AQUA team in August 2012, and serves as the magazine's managing editor. She commonly writes about the hot tub industry, marketing and retailing. Follow her on Twitter @CailleyH or send her an email at [email protected].
Retail
KPIs for Pool and Spa Retailers
Top retailers share what business metrics, or key performance indicators, they measure to keep their businesses on track.
February 20, 2020
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Retail
Watkins Wellness Reaches Milestone by Manufacturing 1.5 Million Hot Tubs
As described in the official announcement, the milestone is only made possible with the support of Watkins’ 2,500 employees and 1,000 dealers all over the world.
February 6, 2020
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Philanthropy
Only Alpha Pool Products Launches Advocacy Program for Down Syndrome
Only Alpha Pool Products launches a program to benefit people with Down syndrome.
January 21, 2020
Holden Raupp and his mother, Caitlin Raupp, marketing director at Only Alpha Pool Products.
Retail
Pool and Spa Retailers Leaning into Buy-Online-Pickup-In-Store Trend
In an effort to compete with Amazon and big box retailers, pool and spa retailers are trying their hand at buy-online-pickup-in-store programs. Here, three retailers share how their services work.
January 14, 2020
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Service
73 Ways to Make Pool Service Faster and More Profitable
These tips, tricks and life hacks will help you save time on each stop in your route.
November 27, 2019
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News
A New On-Demand Pool Care App Targets the Pool Industry
PoolToday is a new app that adapts the Uber model to the pool service market.
November 21, 2019
New Pool Today Feature
Retail
Nothing to Wear? Check Out These T-Shirts for Pool Service Techs
A pool technician in Arizona has solved the question of what to wear with a collection of ironic T-shirts designed specifically for fellow pool pros.
November 12, 2019
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Retail
Sauna Through Time at this German Resort
These cultural saunas immerse the user in both heat and local history.
October 24, 2019
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Retail
Take a Load Off with This New Industrial Vacuum
The Roll-n-Vac is a wet/dry vacuum that takes the back-breaking work out of routine tasks like sand filter changes and liner replacements.
October 9, 2019
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Retail
Industrious in Utah
Christian Staples shares the business philosophies, hiring tricks and sales strategies that have shaped his company into a multimillion-dollar enterprise.
September 17, 2019
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Top Stories
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Builder
2024 Awards of Excellence: Silver Winners
The Awards of Excellence celebration continues with this year's SILVER winners. These projects illustrate the exceptional talent of pool and spa builders from all over the world.
Aq11 Spotlight
Education
Pool Nation Women’s Summit Grows
Aq10 Sc Aoe Gold
Builder
2024 Awards of Excellence: Gold Winners
Chemical Fire
News
Pool Chemical Factory Fire Causes Georgia Town Evacuation
Navigating Critical Pool Standards and Codes: What Business Leaders Need to Know for 2024 and Beyond
Sponsored Content
Navigating Critical Pool Standards and Codes: What Business Leaders Need to Know for 2024 and Beyond