Michael PopkeMichael Popke is a freelance writer based in Madison, Wis., and a former editor at AQUA and Athletic Business. He now owns Two Lakes Media (twolakesmedia.com) and has won awards for his writing.RetailSpa Dealer Profile: Wellis New EnglandWellis New England is driving spa sales with its impressive new showroom.March 9, 2023AutomaticAutomatic Pool Covers in the Post-Pandemic Pool MarketIndustry professionals weigh in on the outlook for automatic pool covers heading into the busy season.February 7, 2023SpasLessons From the PandemicNimble adjustments and new thinking helped spa manufacturers survive the pandemic.January 24, 2023BuilderThe Building Blocks of BeautyWe offer a glimpse into a spa construction that used extreme alternative materials: a rock-solid, tight-radius spillover spa made out of foam blocks.January 17, 2023SpasCustom and Commercial Spa InstallationsThe differences in residential spa installations versus commercial projects are vast, but the goal is the same: a satisfied customer.September 6, 2022ChemicalsSpa Chemicals: The Supporting CastTechnical experts discuss the supporting roles of chemicals that help to keep spa water clear and balanced.September 1, 2022SoftwareIs Pool Building Software Right For You?The pool construction sector is getting increased attention from software developers.August 16, 2022Business OperationsSqueeze Those Service Vehicle Fuel DollarsIndustry-specific business software can help to minimize costs as gas prices soar.July 26, 2022Trade ShowsAQUA Live to Take Over NASCAR Hall of FameThe industry is set to take over the NASCAR Hall of Fame and turn it into a big pool and spa party.June 23, 2022BuilderHow Z Poolforms Can Generate More Revenue for Pool BuildersApril 5, 2022Page 1 of 5Next PageTop StoriesBuilderMystery of Roman Concrete Solved?Roman concrete is much more durable than modern concrete, and scientists are starting to understand why.ServiceInside the Mind of the Pool Maintenance ProRenovationHow to 10x Your Renovations RevenueChemistryAsk Jenn and Roy: Your Water Care Questions, AnsweredSponsored ContentTara's SureStep Elevates User Safety, Expands Vinyl-Liner Options
