Michael PopkeMichael Popke is a freelance writer based in Madison, Wis., and a former editor at AQUA and Athletic Business. He now owns Two Lakes Media and has won awards for his writing.PoolsThe Mid-Range PoolAs buyers rethink budgets, space and long-term value, vinyl and fiberglass package pools are finding new momentum as flexible, attainable options for today’s backyard.June 8, 2026AutomaticCover Stories: Understanding Pool Owners' APC NeedsAutomatic pool covers become an easier sell when builders focus on safety and how homeowners use their pools.March 10, 2026RenovationFrom Grand Plans to Grounded GreatnessAfter an out-of-town design firm promised the moon, a local builder brought this project back down to Earth — delivering a breathtaking, budget-conscious renovation.August 18, 2025Business OperationsFranchise Forward: How Two Pool Pros Found Their CallingThese pool professionals prove that with smart staffing and winter strategies, the off-season can be a season of growth.July 20, 2025ServiceTips From a Pool Pro in Wildfire CountryWhen wildfires hit San Diego, one service company proved that clear communication and quick action make all the difference.July 9, 2025PoolsMovable Floor Technology On the RiseMovable floors offer convenience and safety that a traditional pool simply can’t offer, especially for small backyards.March 11, 2025RenovationA Jewel of a RenovationAn inside look at an award-winning backyard renovation.February 20, 2025AutomaticAutomatic Pool Covers and AestheticsWhen given the right attention, automatic pool covers do not detract from a project’s overall aesthetic.February 20, 2025Vinyl-LinerAn Easier Vinyl-Over-Steps SolutionToday's pool owners want their rectangle vinyl-liner pools to look as sleek and streamlined as possible. But meeting that vinyl-over-steel demand can be time-consuming for pool builders.January 20, 2025RetailHow to Prime Pool Cover Pump SalesPool cover pumps can not only extend the life of a pool cover, but also increase your bottom line.September 26, 2024Page 1 of 6Next PageTop StoriesManagementIndustry Watchlist: The People Who Show Us the WayA look at the mentor-mentee relationships helping to elevate leaders across the pool and spa industry.LightingOwn the Backyard: Lighting Solutions That Go Beyond the PoolMarketingWhy Pool Builders Are Wasting Money on Meta — and What to Do InsteadFiberglassExpanding the Fiberglass MarketSponsored ContentListen While You Work, Learn as You Grow
