Michael PopkeMichael Popke is a freelance writer based in Madison, Wis., and a former editor at AQUA and Athletic Business. He now owns Two Lakes Media and has won awards for his writing.RetailHow to Prime Pool Cover Pump SalesPool cover pumps can not only extend the life of a pool cover, but also increase your bottom line.September 26, 2024SpasPortable Spas: Special DeliverySpa dealers share lessons learned from some of their tougher deliveries — as well as how to best prepare for a successful spa installation.August 28, 2024RenovationSwapping Out the Liner on a 54-Year-Old Municipal Swimming PoolWhen this community pool needed a major renovation, operators turned to a contractor who could deliver.April 2, 2024Renovation'Down to the Dirt': Inside an Epic RenovationRenovating a swimming pool can be an even more rewarding experience than building a brand new one.March 26, 2024AutomaticEverything's Bigger in Texas — Including Automatic Pool CoversThe shining star of this backyard project is its automatic pool cover.March 19, 2024RenovationBuilder's Backyard Comes Alive!A construction veteran renovates the first swimming pool he ever built — his own.August 22, 2023RetailSpa Dealer Profile: Wellis New EnglandWellis New England is driving spa sales with its impressive new showroom.March 9, 2023AutomaticAutomatic Pool Covers in the Post-Pandemic Pool MarketIndustry professionals weigh in on the outlook for automatic pool covers heading into the busy season.February 7, 2023SpasLessons From the PandemicNimble adjustments and new thinking helped spa manufacturers survive the pandemic.January 24, 2023BuilderThe Building Blocks of BeautyWe offer a glimpse into a spa construction that used extreme alternative materials: a rock-solid, tight-radius spillover spa made out of foam blocks.January 17, 2023Page 1 of 5Next PageTop StoriesServiceDrain Saver Pool ChemistryThe way we approach CyA, TDS and calcium can conserve water and ease drought conditions.RetailLitehouse Pools & Spas: Finding Success Through SimplicityServiceProper Use of Modern Chemical ControllersRetailIn the Name of WellnessSponsored ContentBorates — Adding Balance to Water Balance
