Separating Pool Care Facts from Fiction: Navigating Misinformation in the Digital Age
Sep 11, 2026
Overview:
Today's pool owners have access to an endless stream of water care advice through social media platforms, online communities, blogs, videos, and search engines. While some of this information may be helpful, much of it is oversimplified, outdated, contradictory, or scientifically inaccurate, creating confusion and unrealistic expectations for both consumers and pool professionals.
In this engaging and educational webinar, we'll examine some of the most common pool care myths and misconceptions circulating online and explore the science that separates fact from fiction. Attendees will gain a deeper understanding of proper water chemistry, treatment practices, and troubleshooting methods while learning how to effectively address inaccurate information presented by customers.
Join us as we discuss practical communication strategies for correcting misconceptions without creating conflict, building credibility through education, and strengthening customer relationships through confidence and expertise. By the end of this session, you'll be better equipped to navigate today's information-rich environment, earn customer trust, and position yourself as a knowledgeable resource for reliable pool care guidance.
1. Identify and debunk common pool care myths and online misinformation.
2. Understand the science behind effective water management practices.
3. Learn techniques for responding to customer misconceptions with confidence and professionalism.
4. Strengthen customer trust by becoming a credible and reliable source of pool care expertise.
Speaker:
Alicia Stephens is the Director of Training and Education for Biolab, Inc and leads all education and training initiatives for the Biolab Pro Dealer division. As Director of Education, Alicia pursues her passion for education and lead education and training initiatives for the Biolab Pro Dealer division and is based out of Lawrenceville, Georgia. As a 26-year veteran of the industry, Alicia started her career in technical and product support, and built on that experience to focus her efforts on the education and training of both internal and external employees. She is responsible for developing a training curriculum to meet the needs of the Pro Dealer Division and to develop the strategy and resources to drive the future success of the division. You may have read one of the many articles Alicia has published or attended one of her talks at an industry event.
About the sponsor:
BioLab, Inc. is a leading manufacturer and supplier of swimming pool and spa water treatment products, bringing decades of industry experience, product innovation, technical education and professional support to the people who keep pools and spas clean, clear and inviting. Since 1955, BioLab has worked alongside pool and spa professionals to provide reliable chemistry, practical expertise and solutions designed to help them serve their customers with confidence. Based in Lawrenceville, Georgia, BioLab is a division of KIK Consumer Products and serves pool and spa markets across North America as well as Australia, Europe and South Africa. Over its long history, the company has established a reputation for innovation in water care, including pioneering computerized water analysis for professional dealers and retailers and advancing approaches such as phosphate control and the use of enzymes in pool maintenance. At the heart of BioLab is a portfolio of recognized pool and spa water-care brands. These include BioGuard®, SpaGuard®, Natural Chemistry®, SeaKlear®, Pro Series®, ProGuard®, Spa Essentials® and AquaPill®, among others. Together, these brands provide solutions for the diverse needs of pool owners and the professionals who serve them, from routine water maintenance to problem solving and specialized water-care applications.
