Safety by Design: Elevating Protection with Coverstar Automatic Safety Pool Covers

Watch the recording: 

Overview:

Join Joe Keyes, Inside Sales Manager at Coverstar by Latham, for an in-depth look at how automatic safety covers can elevate your pool projects and grow your business. Designed for pool builders and prospective Coverstar dealers, this session will explore the core benefits of automatic safety covers—from enhanced safety and convenience to long-term value for homeowners.

Joe will highlight what sets Coverstar apart as a premium solution and demonstrate how these systems can be integrated across a wide range of pool types and configurations. The webinar will also uncover opportunities to expand your revenue through service, maintenance, and aftermarket offerings, while providing practical strategies for effectively positioning automatic safety covers to today’s consumers.

Whether you’re looking to differentiate your builds or add a new profit center, this session will equip you with the insights and tools to succeed.

Learning objectives:

• Understand the key benefits of automatic safety covers and how they enhance safety, convenience, and long-term value for homeowners
• Identify what differentiates Coverstar as a premium automatic safety cover solution within the market
• Recognize how Coverstar systems can be designed and installed across a wide range of pool types and configurations
• Evaluate opportunities to grow their business by incorporating service, maintenance, and aftermarket offerings
• Apply effective strategies for positioning automatic safety covers to consumers to drive interest, trust, and sales

Speaker bio:

Joe Keyes is the Inside Sales Manager at Coverstar Autocovers by Latham, with a strong track record of leading teams, strengthening customer relationships, and improving day-to-day operations. He began his career with Coverstar in the Service Department at just 19 years old.

Joe earned his business degree from Ball State University and went on to serve as a National Sales Representative for Coverstar, covering the Midwest region. He later spent seven years in pool distribution sales before returning to Coverstar in his current leadership role as Inside Sales Manager.

With 23 years of experience in the pool industry, Joe brings a well-rounded perspective and deep industry knowledge to the Coverstar team.

Born and raised in Indianapolis, Indiana, Joe is a devoted father to his 12-year-old son. He is actively involved in his son’s school community, volunteering regularly and participating in the PTA and Dad’s Club. In his free time, Joe enjoys golf, hiking, biking, building RC cars, and a good steak taco.

Joe has proudly supported Latham’s Coverstar automatic safety cover product line for decades and remains passionate about delivering quality solutions to customers.

About the sponsor:

Celebrating their 70th anniversary this year, Latham is the leading designer, manufacturer, and marketer of in-ground residential swimming pools across North America, Australia, and New Zealand. Since its beginnings as a family-owned business in 1956, Latham has been at the heart of backyard lifestyles, delivering high-quality pools to homeowners worldwide. Today, with more than 500,000 pools installed across 49 countries, Latham continues to bring innovation, craftsmanship, and confidence to families looking to create their perfect outdoor oasis.

Latham is also proud to be an official sponsor of the United States Artistic Swimming Team, supporting excellence, precision, and performance both in and out of the water. In recognition of its leadership and impact, Latham has been named one of America’s Greatest Companies by Newsweek in partnership with Plant-A Insights Group.