Filtering Out the Competition: How Hurricane Helps You Win on Quality & Price

 

Nathanael Murphy serves as the Director of Marketing for Hurricane Filters, where he has been a key member of the team since the company’s launch in 2023. From the outset, Nathanael has played a central role in shaping and executing Hurricane’s marketing strategy across all product lines, helping position the brand as a premier U.S.-made cartridge filter with some of the most competitive pricing in the entire industry.

 

Before joining Hurricane, Nathanael was instrumental in helping scale Guardian Filtration to more than $10 million in annual cartridge filter sales, leveraging a combination of data-driven marketing, brand development, and strategic channel expansion.

 

Nathanael is based in New Jersey, roughly an hour from both New York City and Philadelphia, where he lives with his wife and son.

Hurricane Filters is an American manufacturer committed to elevating the pool and spa industry through high-performance cartridge filtration made entirely in the USA. Established in 2023, Hurricane was founded on the belief that dealers and distributors deserve a partner who delivers not only exceptional product quality, but also pricing stability, reliable supply, and brand support that drives real business growth.

From day one, Hurricane invested heavily in advanced manufacturing, including state-of-the-art pleating capabilities, robust injection-molded cores, and precision assembly processes that ensure consistent, long-lasting performance. Every cartridge is engineered for optimal flow, maximum dirt-holding capacity, and extended service life that results in fewer callbacks for service pros and stronger customer satisfaction for retailers.