Service: Page 23

Leveraging Video Beyond Zoom

If you want to stay on the cutting edge of client communications and improve your closing ratios, take a closer look at video messaging.

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Sponsored

Stay Ahead With Heritage Pool+

Heritage Pool Supply Group

Whether you’re on the jobsite, in the office, or managing multiple projects, Heritage Pool+ gives you the tools to work smarter and more efficiently.

Stay Ahead With Heritage Pool+

The Next Logical Step: Automatic Spa Covers

Spa owners like the convenience of an auto cover, too.

Matching automatic covers on the pool and spa powerfully integrate the geometry of this magnificent backyard aquatic scene built by Keesling Custom Pools, Patio & Construction, Indianapolis, Ind. The custom gunite 24-by-54-foot pool and 8-by-12-foot spa are finished in ‘Maui Midnight’ (from Hydrazzo), a rich colored surface that adds depth and shimmers nicely in the sun. Indiana limestone provides a suitable frame for this work of art. (Photo courtesy Automatic Pool Covers)

Business Briefs

New Book: How to Get Rid of Swimming Pool Algae

A Dynamic Industry Duo

We remember the industry contributions from the late Bob Baron and Larry Biscornet.

March 2021 New Spa & Pool Products

Spring is right around the corner, which means pools and spas will be coming out of hibernation. And what better way to celebrate than with new products? Take a look at what is new for March.

Tech Notes: Ultraviolet (UV) Pool Systems

Ultraviolet pool systems — what they are, and what they do.

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A Texas-Sized Pool Equipment Disaster

Normally in February, below the frost line in Texas, many pools aren’t winterized. If they get a rare hard frost, they can just keep the water running for a few days until the weather moderates. You could always count on the power in Texas — until this week.

Photo courtesy Brian Farrell (via Swim Carefree in Plano, Texas)

What Would You Do: Social Media Promotions

What have pool and spa companies "raffled" off on their media accounts? Industry pros share their insights.

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How to Reach Millennials

Learn to motivate your younger employees, so they stick around.

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Becoming a Pool and Spa Company Your Customers Fall in Love With

Getting your customers to see you as the only one that provides a solution to their pool and spa problems involves everything you do—and everything you choose not to do. It communicates the value and character of your brand, and even the little things matter. The message you send when you handle phone conversations, when you send email messages, the way you handle complaints, the convenience you offer and the relationship you cultivate with your customers…. it’s all part of the message you’re sending about your brand.

How to Partner With a Realtor to Grow Your Business

When service professionals partner with a realtor, it can help to grow their business exponentially.

Neglected pools like this one sometimes accompany house listings, prompting a realtor to seek out pool service.

Orlando is On

The Everything Under the Sun Expo welcomes the pool and spa industry to an in-person event.

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