Retail: Page 138

Retailing gazebos requires them to be seen on the showroom floor

A picture is not worth much when it comes to selling gazebos.

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iGarden Debuts in Europe: Redefining Outdoor Living at IFA 2025

iGarden

iGarden makes its European debut with smart, design-forward pool and garden solutions.

iGarden Debuts in Europe: Redefining Outdoor Living at IFA 2025

Can Twitter spark pool and spa sales?

Every retailer is looking for new ways to increase sales, and a difficult economy makes it especially important to utilize marketing tools that open channels to new prospects at minimal cost.Season your steady diet of business-related tweets with occasional surprises. "Post things that get people engaged and thinking," says Dodd. "Throw a comment out there once in a while." Send out news about local events, sports and music.Capitalize on other Internet tools. "You can include links in your tweets that take readers directly to your blog post or website," says Lookadoo. Remember that successful social networking, like Internet marketing in general, consists of a productive mix of approaches and technologies.Before you start your own tweeting, do a little groundwork. For starters, check out "Business 101 for Twitter" at business.twitter.com/twitter101/. This section of the Twitter help file walks you through some of the basics about the network and even gives some examples of successful business campaigns.

A step-by-step method to improve spa and pool sales

A step-by-step method to improve your sales

Selling winter pool covers

Talking with the experts lets in a little light.

Waterfront: July 2010

Noteworthy observations from the world of spas and pools: Making A Splash; Perfect Harmony; Belle Piscine; Nothing But High Class

Educate customers and sell more spas

Your spa customers want to learn. You can be their favorite teacher.

Buyer's Guide

Find manufacturers and suppliers in the most extensive searchable database in the industry.

Content Library

Dig through our best stories from the magazine, all sorted by category for easy surfing.

Content Library