Cal Spas Launches Rotomold Spa Series

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Cal Spas logoLMS, the corporate parent of Cal Spas, OC Hot Tubs, Cal Flame, Cal Heat, Cal Designs, Coleman Spas, American Spas and Geo Spas, has announced the upcoming launch of a new rotomold spa line, the Genesis Rotomold Spa Series. 

Sales of rotomolded tubs have held up relatively well in the recession, making the category more attractive to manufacturers. The move by LMS follows a recent acquisition of American Hydrotherapy Systems by Watkins Manufacturing, adding AHS’s rotationally molded Freeflow Spas to Watkins spa lineup.

Said Casey Loyd, president of LMS, “After researching consumer trends in 2011, we felt it was necessary to launch new product lines that offer what consumers are looking for in a hot tub. 

“Launching the new Genesis Rotomold Spa Series accomplishes our goal, as a manufacturer, to offer consumers a complete line of hot tubs, from rotomold to swim spas, at every price point. This innovative lineup has been designed for young consumers seeking an easy-to-maintain hot tub with all of the features found in standard acrylic hot tubs; at a price that best fits their budget.”

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