Retail: Page 114

The Spa In Focus

In this backyard, a portable spa takes center stage with a unique stone installation.

Sponsored

Borates: Once Per Year

Haviland

Once per year, Haviland reminds you that borates help maintain ideal water quality – and only need to be tested and reapplied once per year.

Borates: Once Per Year

Series 2, Part 9: Identifying Leaks in Your New Customer Pipeline

Think of your customers like water in a pipeline: They come in the pipe and all is well...until some leak out (and leave you.) But just how many customers might you lose? This study of pool and spa retailers has a surprising answer.

11 Tips for Improved Profitability

A retailer shares her tips to save time, boost profits and make selling more fun.

How The Boaters Launched a National Campaign

How did the boating industry plan and release a national marketing campaign? Can we follow in their footsteps?

Automatic Pool Cleaners: A Dealer's Best Move

We round up the automatic pool cleaners the industry offers and share a few sales tips from manufacturers.

A Showroom With an Apple Store Twist

After noticing his showroom was a bit dated, this retailer took matters into his own hands with a high-tech makeover inspired by the Apple Store.

March 2014 New and Updated Spa and Pool Products

Feeling restless about your product selection? Yearning for something new? Check out our roundup of the new and updated products around the industry.

Step Right Up with Spa Steps, Surrounds and Enclosures

We take a look at the various spa accessories to enhance your customer's spa.

Preventing Family Feuds in Your Business

Mixing family and business can result in some messy situations. But planning ahead can prevent headaches later.

February 2014 Vinyl Liner Product Focus

We take a look at the newest and best-selling vinyl liner patterns in the pool industry.

There's No Place Like Home Shows

Home shows provide a great opportunity for pool and spa retailers to meet qualified customers. Here, a builder shares her advice for making home shows work for you.

Series 2, Part 8: One-Time Buyers - Problem or Opportunity?

Retailers are all too familiar with one-time buyers — the customers who drop in, make a purchase, and are never seen again. But are they really so bad?

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Content Library

Dig through our best stories from the magazine, all sorted by category for easy surfing.

Content Library

Buyer's Guide

Find manufacturers and suppliers in the most extensive searchable database in the industry.