Retail: Page 113

Why Customer Service Matters: A True Story

It takes just one bad experience to ensure a customer won't come back. Here, Associate Editor Cailley Hammel shares a personal story about such an encounter.

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Borates: Once Per Year

Haviland

Once per year, Haviland reminds you that borates help maintain ideal water quality – and only need to be tested and reapplied once per year.

Borates: Once Per Year

April 2014 Safety Product Focus

Our roundup of some of the updated and bestselling safety products around the industry.

Series 2, Part 12: One Marketing Campaign Pool Retailers Must Not Ignore

The "welcome campaign" — what it is, why it's so powerful and how you can implement it in your store.

Rebranding Your Business For Success

Sometimes, you need to rebrand your business to ensure continued success. Here, a pool and spa retailer shares what she learned after rebranding her business.

Series 2, Part 11: Customer Onboarding is Crucial to Customer Retention

As a retailer, customer "onboarding" should be a focus for your business. Here, Larry Bloom explains what it means and why it matters.

On With The (Hot Tub) Show!

Planning a big hot tub sale at your dealership? Two experts pass along their advice.

The Storied Board

Why the diving board has been on the decline — and why it may be poised for a comeback.

photo of a man and a boy at a diving board

Walmart Launches Water Testing

Walmart corporation has launched an initiative to provide in-store testing of pool water.

Transform Plain Jane Pools Into Something Extraordinary with Artificial Rock

An overview of the variety of artificial rock and how you can use it on your next project.

Series 2, Part 10: When Should Your Customer Retention Efforts Start?

Do you pay enough attention to the customer during their first experience in your store? Larry Bloom shares a sample scenario of why your customers may come in once — but not again.

Both Eyes On The End User

This Canadian Jacuzzi dealer has become one of the country's top businesses.

April 2014 New and Updated Pool & Spa Products

A cool LED fixture, an underwater light show, a pool cart for service pros and a new swim spa are just some of what you'll find in our new products roundup.

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Content Library

Dig through our best stories from the magazine, all sorted by category for easy surfing.

Content Library