Retail: Page 112

The Wide World of Custom Package Pools

From shape, pattern options and new features like steps and shelves, package pools are becoming increasingly custom.

Courtesy of Royal Enterprises

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Borates: Once Per Year

Haviland

Once per year, Haviland reminds you that borates help maintain ideal water quality – and only need to be tested and reapplied once per year.

Borates: Once Per Year

In the Hot Seat: 2014 Sauna Roundup

Finnish saunas, gas-fired heaters, barrel saunas, steam rooms and more — this year's roundup of sauna products has it all.

Spaburglar Has Perfect Plan, But Blows His Cover

This thief pulled off a near-perfect heist. But instead of a priceless diamond, he stole a 500-pound hot tub. How did he do it?

Series 2, Part 16: How to Win Back Lost Customers in 3 Steps

Tracking down and winning back lost customers is a great way to improve your customer retention rate. But how should you do it? Larry Bloom lays out the process.

Retail Voice 2014: Jamie Braddy

In her State of the Industry interview, Jamie Braddy, AQUA contributor and co-owner of Parrot Bay Pools & Spas, explains her strategy to educate customers, battle showrooming and more.

Get Creative With Swim Spas

We’ll say it: Swim spas are totally underrated.

Series 2, Part 15: The Benefit of Talking to Lost Customers

No matter how great you are, customers can and will defect from you. But if you take action to identify these customers and seek feedback, your business will be better in the long run.

State of the Industry 2014: Retail, Revving Up!

Retailers are finally finding solid footing this year. Check out the results of our annual SOI survey to see more about hot tub and pool sales, in-store trends, sales info and more.

Retail Voice 2014: Hot Tub Sales Pro Harry Martyniuk

Harry Martyniuk is the owner of Pioneer Family Pools, which was recently honored as the 2013 Locksin Thompson Hot Spring Dealer of the Year. Here, he shares his advice for strong hot tub sales.

Rebound or Retreat? 2014 Will Determine

According to Bil Kennedy, the president of P.K. Data, this year is critical to the future of the swimming pool and spa industry. Find out why.

Series 2, Part 14: Why You Need to Focus on Customer Dissatisfaction

As Bill Gates said, “Your most unhappy customers are your greatest source of learning.” Here's how you can take unsatisfied customers and turn them into happy ones.

Series 2, Part 13: How Many of Your Customers are Casual?

Some customers stay, some customers go. But just how much turnover, or how many "casual customers," do we see in pool and spa businesses?

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