Business Briefs: February 2015

Cailley Hammel Headshot
APSP Announces Strategic Staff Changes
The APSP has announced two strategic staff shifts within its ranks, including the addition of Patrick Giambalvo, Jr., and a promotion for Carvin DiGiovanni. 
Patrick Giambalvo, Jr., joins APSP as vice president of business development. Giambalvo comes to APSP from InfoComm, the trade association for the audio/visual industry where he served as the director of membership, education and certification development. He will be responsible for the overall strategy, planning and implementation of activities to promote membership retention and growth, education, and for the development of short and long-term business development strategies. 

Carvin DiGiovanni has been promoted promoted to vice president, technical and standards, with the mandate to lead the association’s standards writing efforts globally with the American National Standards Institute and the International Code Council. Since 1983, APSP has been accredited by ANSI as the Standards Development Organization for the nation's pool and spa standards and now counts 13 American National Standards under its purview. These national consensus standards establish voluntary minimum guidelines that, when adopted by governments and agencies, have the force of law. Now the ANSI/APSP standards have been incorporated into the International Swimming Pool & Spa Code, and APSP continues to advocate adoption of the ISPSC to make pools and spas safer for consumers across the country, with many jurisdictions already adopting it. DiGiovanni was recently named the 2014 International Code Council’s Affiliate of the Year, recognizing his work and collaboration to create the ISPSC to ensure public safety.

“There’s a bright future ahead for the pool, spa and hot tub industry and APSP will be leading the way,” says APSP President and CEO Rich Gottwald. “I am confident that Patrick’s strategic vision will position APSP to provide even better member service and business value. Carvin’s outstanding accomplishments have prepared him well to take on the future challenges facing APSP in the technical arena and we will benefit from his leadership and acumen as APSP positions itself for greater growth.”  

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Marquis' New SpaBoutique and Marketing Customer Care Manager  

Marquis is pleased to announce it has hired Melinda Herber as its new SpaBoutique and marketing customer care manager. Melinda brings more than 25 years of experience in the spa industry and will oversee Marquis’ accessories program.

“We’re very excited Melinda joined the Marquis family,” says Marquis President John Schrenk. I’m confident her industry experience will be a tremendous asset to us and our dealers.”

Herber entered the industry in 1988 with Sundance Spas in customer care and events. She then transitioned to the wood and accessories program where she developed an accessory program that netted $10M in sales by 2011. Herber was an integral part in product development, vendor sourcing and product life cycle. She developed a successful rewards and aftermarket program for Jacuzzi Worldwide after Sundance was purchased. In 2012, Melinda took an opportunity to become L.A. Spas Director of Customer Care. Over the past several years, she developed programs to care for their dealer base and helped to improve quality programs and warranty processes. 

“Dealers are the life blood of any manufacturer, they should be treated to high standards, fair prices and great customer care,” Herber says. “Marquis has a great reputation in the industry and has been known for their product quality, consistency and great business ethics.  I am thrilled to join the team and to live in a place that offers me and my family a path to a better quality of life.” 

Screen Shot 2015 02 06 At 3 06 06 PmSolar Pool Enclosures of NY earns award from Cover-Pools

Cover-Pools recognized Solar Pool Enclosures and its owner, John Lochren (pictured right), for 20 consecutive years as Cover-Pools largest distributor.  As an important member of the pool industry, John is an active member of Long Island Pool and Spa Association, NESPA and APSP.

He is the current chairman of APSP’s Service Education Committee and has been since its inception in 2002. Most recently, John was appointed as a board member of the NESPA Foundation.

"John Lochren is a key member of the Cover-Pools family. We consult with him for new product ideas, marketing initiatives, and improvements in our business systems. John takes a leading role in our annual distributor council meetings, and his input has been greatly valued for well over twenty years," says Todd Cramer (pictured left), president of Cover-Pools, Incorporated. 

Jane Roark Evosus HeadshotEvosus Hires Marketing Pro

Evosus has hired Jane Roark (left) as the company’s new marketing and communications coordinator. Jane is responsible for all day-to-day marketing department operations including event planning, website management, social media and new marketing initiatives. Roark brings to the team considerable knowledge in social media management and event coordination with a background in gallery sales and promotion.

Meyco Pool Covers Grows Solutions Department

Debbie Sloan has joined Meyco Pool Covers to lead the company’s customer solutions department for 2015.

Sloan brings with her more than 30 years of experience in client services, quality control, customer service and training management in both the manufacturing and service industries including serving as the former customer service/transportation manager at Johnson & Johnson Consumer products. 

“Debbie’s dedication to quality and customer satisfaction fits perfectly with Meyco’s commitment to providing top-level service to our customers,” says John Ciniglio, president of Meyco Pool Covers. “Debbie has led efforts that resulted in several nationally recognized awards for customer service excellence, and that’s the type of passion and professionalism we want to always reflect with Meyco Pool Covers.”

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