Jorge Martínez del Rosal
President
Jorge Martínez del Rosal founded Watermanía Group in 1993 with a vision to build high-quality residential and commercial swimming pools. What began as a small endeavor driven by faith and determination has grown into a leading pool construction company in Guatemala, Central America and the Caribbean. Over the past 31 years, Watermanía has completed more than 1,800 projects, expanding its expertise to Belize, Honduras, the Cayman Islands, El Salvador and Panama.
Andrea Martínez del Rosal
General Manager
Watermanía’s foundation is built on integrity, excellence and professionalism. “Our vision is to be the most successful pool company in Latin America, known for superior craftsmanship and the best materials,” says Jorge. “We create spaces that enhance both property value and quality of life.”
Watermanía prioritizes customer relationships and satisfaction. A standout moment was delivering a pool to an eager family who immediately jumped in after the last piece of equipment was installed, a testament to the excitement and joy their work brings to clients. But perhaps the most memorable project was the donation of a swimming pool to a foundation for children with Down syndrome. Designed, built, and completed in just two days, this initiative demonstrated the company’s commitment to giving back to the community.
Watermanía Group’s showroom, The Water Room, was designed to provide an immersive experience for customers. Visitors can explore fully operational jacuzzis, active jets, pool lighting, filtration systems, pumps and heaters — all functioning in real time. Digital screens display the company’s most impressive projects, while seasonal promotions, exclusive discounts, and special offers for loyal customers enhance the shopping experience. Strategically located in the city, the showroom is easily accessible, with ample parking available.
Watermanía Group leverages digital tools to stay connected with customers. “Our presence on Instagram and Facebook allows us to share projects, maintenance tips and exclusive promotions in real-time,” explains Jorge. Additionally, the company provides digital customer service via WhatsApp, social media, and email to ensure immediate support for inquiries and quote requests.
On top of blogs and guides to help customers, Watermanía also publishes coffee table books that feature some standout designs to serve as inspiration for potential clients. And with the company’s deep commitment to corporate social responsibility, proceeds from their book sales go to children’s foundations and nursing homes, reinforcing their dedication to making a positive impact.
One of Watermanía’s greatest marketing successes was its Black Week Campaign. “We wanted to offer our customers something extraordinary,” says Jorge. “The result was beyond our expectations — selling 10 spas in one week, which typically takes a month. It was a historic milestone, increasing our sales by 200% compared to the previous year.”
Looking ahead, Watermanía Group has ambitious plans for the next five years. The company will launch an e-commerce platform to facilitate online purchases, complete with payment and shipping options. Additionally, a custom mobile app will be developed to provide customers with order tracking, maintenance tutorials and personalized recommendations. Expansion plans include opening two more headquarters in Guatemala in key tourism and residential areas, as well as strengthening operations in Central America, Belize, the Cayman Islands, Antigua and Anguilla.
The company also aims to further integrate into community events, including sponsoring golf tournaments, water-themed art expos, and competitive swimming marathons. “We believe in building more than just pools,” says Jorge. “We create experiences and memories, and we want to continue elevating the industry through innovation and outreach.”
