Fun Outdoor Living has spent the last two decades helping homeowners across North and South Carolina turn their backyards into relaxing retreats with hot tubs, swim spas, outdoor kitchens, and patio enhancements. Founded in 2004, the company has grown into the largest hot tub and swim spa retailer in the Carolinas, providing premium products, expert service, and a seamless customer experience. With five retail locations, including its newest in Rock Hill, S.C., Fun Outdoor Living continues to expand by offering full-service backyard solutions that eliminate the hassle of working with multiple contractors.
At Fun Outdoor Living, the commitment to service goes beyond the initial purchase. From consultation to installation, the team ensures a smooth and stress-free process. When a customer encountered unexpected terrain challenges during a swim spa installation, the company stepped in, coordinating with contractors, adjusting delivery schedules, and finding a solution to keep the project on track. This hands-on approach has helped build a reputation for reliability and expertise, giving customers confidence in their investment.
Beyond installation, Fun Outdoor Living provides continued support with personalized product orientations, helping new owners feel at ease using their hot tubs or swim spas. Customers can also opt for maintenance plans that simplify water care and technical upkeep. A well-stocked selection of chemicals, accessories, and replacement parts is available at all locations, ensuring that every purchase is backed by long-term product satisfaction.
Each of Fun Outdoor Living’s five retail locations is designed to offer an interactive shopping experience. Showrooms feature fully functioning hot tubs and swim spas, allowing customers to feel the currents and test ergonomic seating firsthand. Lifestyle vignettes showcase full backyard designs, inspiring homeowners to envision their own outdoor oasis. Seasonal updates introduce new products throughout the year, keeping the in-store experience fresh and engaging.
To connect with customers beyond the showroom, Fun Outdoor Living has embraced digital marketing, leveraging social media platforms like Instagram, Facebook, and TikTok to share insights, promotions, and product highlights. Strategic email campaigns provide customers with timely updates on new products, special offers, and maintenance tips. The company’s investment in Google Ads and SEO has resulted in significant digital growth, with a 130% increase in website traffic and a 222% rise in swim spa leads, further strengthening its connection with homeowners.
Looking ahead, Fun Outdoor Living has ambitious plans for growth. In 2025, the company will expand its product lineup to include luxury saunas, reinforcing its commitment to wellness and relaxation. To better serve its growing customer base, additional retail locations in western North Carolina and coastal regions are on the horizon, bringing its high-quality backyard solutions to even more homeowners.
Beyond expansion, Fun Outdoor Living is deepening its involvement in the community by hosting wellness-focused events, partnering with local organizations, and providing educational opportunities that highlight the benefits of outdoor living. “We don’t just sell products — we create experiences,” says John DiFiore, owner of Fun Outdoor Living. “Our goal is to help customers build a space where they can truly relax, entertain, and enjoy time with family and friends.”
For over 20 years, Fun Outdoor Living has helped customers bring their backyard dreams to life with high-quality products and expert craftsmanship. As the company continues to grow, its mission remains the same —helping families create beautiful, functional outdoor spaces that bring fun, relaxation, and connection to their everyday lives.
