“One small step for man, one giant leap for pools.” In the summer of 1969, as the world watched Neil Armstrong take his first steps on the moon, Aloha Pools & Spas was making history of its own — taking its first steps into the pool industry. What began as a side project for John and Dona Cook quickly grew into a family legacy that now spans five states. Today, under Brad Cook’s leadership, Aloha Pools & Spas remains committed to delivering a five-star experience to every customer.
“Our mission is simple,” says Brad Cook, owner. “We don’t just sell pools — we create spaces where families can relax, have fun, and make lasting memories.”
At Aloha Pools & Spas, customer service isn’t just a department — it’s a culture. With a 4.8-star Google rating and over 1,800 reviews, the company prides itself on exceeding expectations. “We don’t just want satisfied customers; we want raving fans,” says Cook.
Walking into an Aloha Pools & Spas showroom is an experience in itself. From the renovated Union City location to its three pool parks showcasing aboveground, semi-inground, fiberglass, and vinyl-liner pools, customers can explore real-life examples of their future backyard. The Jonesboro, Ark., location was recently modernized in partnership with Solenis Pool Solutions, featuring custom shelving, digital signage, and a sleek water testing area.
Recognizing that today’s customers demand transparency and convenience, Aloha Pools & Spas has invested heavily in digital solutions. Its online estimator tool allows customers to start planning their pool with just a few clicks. The company also produces educational YouTube videos and a social media series called ‘Aloha Deep Dive’, providing expert advice and insights.
“We don’t just want to be a business — we want to be a resource,” says Cook. Aloha also utilizes ServiceTitan’s AI-driven call management system, ensuring seamless communication, and employs drones for project documentation and social media content, giving customers a unique view of their pool installation journey.
With decades of experience, Aloha Pools & Spas knows how to stay top-ofmind. From Super Bowl commercials to sponsoring swim meets, the company blends traditional and modern marketing tactics. A recent feature on Bravo’s “Welcome to Crappie Lake” with Luann de Lesseps and Sonja Morgan further cemented its industry leadership.
Aloha’s customer referral program encourages satisfied customers to spread the word, offering credits toward future purchases. “Word-of-mouth is powerful,” says Cook. “If people love us, they’ll tell their friends.”
As Aloha Pools & Spas looks to the future, the company is preparing for expansion into St. Louis and renovations at its Cape Girardeau and Marion locations. In 2025, it will launch a customer membership program, designed to make pool ownership even more stress-free.
Beyond business, Aloha is committed to giving back. The company hosts the annual Polar Plunge to support the Tennessee Area 7 Special Olympics, raising over $25,000 in 2024 alone. It also supports Make-A-Wish, Toys for Tots, local sports teams, and domestic violence shelters.
“We believe that doing good is just as important as doing business,” says Cook. “If we can make a difference in our community while bringing families together, we’ve truly succeeded.”
With a legacy of excellence and innovation, Aloha Pools & Spas continues to set the standard in the pool industry. “Aloha isn’t just a name — it’s a promise,” Cook says. “A promise of quality, trust, and delivering experiences that last a lifetime.”
