2024 AQUA 100 Winner: Fiesta Pools and Spas

5 I 424 Aq Fiesta Pools Spas Lg
All photos courtesy Jason A. Bleecher, Photographer

5 H 424 Aq Fiesta Poolsand Spas Lg

At Fiesta Pools and Spas, the motto is, "We help make lives better." The company is passionate about helping customers find the recreational product that is right for their family, so they can enjoy all that wellness has to offer. In fact, everything Fiesta Pools and Spas does, in regards to store design, its digital footprint, marketing and more, is done with the customer top of mind.

In the last few years, the company relocated one store to a brand-new building, and completely remodeled its second location to improve the customer experience. Both have a modern, appealing aesthetic, with high-end products towards the front. "Customers can easily find what they want, while also directing them to products they didn't know they needed," says Travis Hogan, owner of Fiesta Pools and Spas.

"We differentiate ourselves from the competition through our longevity in this industry." —Travis Hogan, Owner

Some of the best interactions and experiences with customers, Hogan notes, is during the company's annual Pool School, which has proven to be a valuable event for customers and a favorite for staff. "Having a forum with industry experts on hand to answer questions, ranging from the very basic to advanced, prompts great discussion and feedback," he says. "Pool School really allows us to connect with our customers in a very personal way." The event has certainly improved customer relationships, which motivated Fiesta Pools and Spas to take it to new heights — the company is planning a "Wellness Fair" on top of its Pool School and several Spa Schools on its event calendar this year.

Fiesta Pools and Spas also knows the key to customer satisfaction is employee satisfaction. "Happy, content and trusted employees go on to provide the excellent customer service Fiesta is known for, so we will continue to do all we can to engender employee loyalty," says Hogan, "and to harness the knowledge, skills and know-how of our team members."

Teamwork is one of several key core values the company works to uphold, including dependability, gratitude, knowledge and accountability. "The value of working together towards a common goal binds our team together in a positive manner," says Hogan. "We train our staff to, 'Say it, mean it, and do it' — and to be thankful for every day."

The opportunity to make a customer's life better through the purchase of a pool or spa will continue to drive the company forward, as it has big plans for the future, from opening additional locations to expanding online sales. "We take great pride in enhancing our customers' wellness, recreation, health and connection with friends and family through our lineup of products and services," says Hogan, "which are a direct result of listening to our customers and anticipating ways to serve our community better."

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