Are Hashtags Important on Social Media?


As social media becomes more and more popular to promote your pool and spa business, hashtags can help elevate your post engagement and reach more potential buyers. Read these tips for using hashtags below, brought to you by My Workflow Solutions. [Editor's Note: This article was originally published here and has been slightly adapted.]

Are hashtags really necessary on social media?

For some people yes for some no. If homeowners are looking for backyard inspiration, hashtags can be a beneficial way to help them find your content.

How many hashtags should you use on Instagram?

Instagram allows you to include 30 hashtags on any given post. That doesn't mean you should every time, though. Too many hashtags can look spammy, similar to keyword stuffing in web content.

So what's considered optimal?

Based on research, top-performing posts appear to follow the rule of “less is more.” Typically we see brands include between two to five, give or take. This provides brands some wiggle room based on their captions and what terms they're trying to target.
Source: (

What is the value of hashtags on social media?

Hashtags can help categorize posts, increase engagement, attract followers to a certain niche, strengthen a brand image and help reach a target audience (and vice versa). Instagram generates around 95 million photos posted on its platform each day.
Source: (

According to a study from buffer, using one or two hashtags on Twitter can give you two times the engagement, but once you exceed that, your engagement can drop by 17%.

Benefits of Using Hashtags

1. Social media users can easily find their favorite posts by searching for their desired keywords as hashtags. So pool and spa businesses can target potential customers or followers more effortlessly, and your engagement rate will increase through using hashtags.

2. Sometimes your followers or viewers are not in the mood to read the entire caption for a specific post. They can know if a post appeals to them by checking its hashtags. If the keywords are their desired ones, they start to read the post more deeply.

3. Since you always need to observe your progress in marketing, you can check your hashtag performance by using analytics tools of your choice. This way you can easily find which hashtags work best for you and use them wherever they fit.

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