Creating a good radio ad can be harder than paying for it. APSP is helping association members bridge the gap by providing a professionally produced radio ad that can be tailored to promote an individual dealership or builder.
It’s part of a wider program to raise awareness of the benefits of pool and spa ownership, and help the industry compete with other leisure industries for consumers’ discretionary dollars.
A 60-second version of the radio ad, featuring the popular Kubelski family, is currently running on Sirius XM Satellite Radio. An edited version allows individual pool or spa dealers 22 seconds to convey an offer and direct customers to their own specific websites or showrooms.
Tips on how to develop an individual message, ad placement strategies, and professional ad agency assistance is also available through APSP.
In addition to the radio spot, APSP is providing newsletter or website content members can use to market to their prospects and customers. This members-only marketing content can be found in the Marketing Toolkit at https://community.apsp.org/communities/COMM-MKTG/default.aspx. The content will be updated monthly.
