Passion Spas, the largest spa brand in Europe, and Almost Heaven Saunas, a US-based manufacturer of saunas, have announced a partnership to begin distribution of Passion Spas and swim spas in America early in 2013. The companies have formed a USA division that will be headquartered in Holland, Michigan, coordinating sales and distribution of Passion products.
Passion Spas manufactures an extensive line of fully featured portable spas and swim spas in the European market, says Dolf Nieland of Passion Spas. “We have an exceptional product story that makes our spas very easy for the dealer to sell. We stock up to 1000 spas in our European warehouse which allows us to offer very aggressive prices to our dealers. Dealers are very, very successful with Passion Spas all over Europe, and we wish to duplicate this success in America.”
“We believe the American market is ready for something new,” adds Dolf. “Our high-value, fully-featured spa line brings new and unique European styling and features to the market. All of our spas come standard with filtration pumps, ozone system, ultraviolet sanitation, LED, waterfalls, formed bottom trays, stainless accents, aromatherapy, and more.”
Passion Spas will be partnering with Almost Heaven Saunas, a nearly 40-year old USA manufacturer of steam saunas. “Our distribution network and reputation for quality and service will be ideal avenues for distribution of Passion Spas,” states Rick Mouw, of Almost Heaven Saunas. “We will also be offering exceptional dealership opportunities for dealers wanting to offer both Passion Spas and Almost Heaven Saunas.”
Passion Spas has been distributing large quantities of Almost Heaven Saunas in Europe for many years, and the partners felt this new distribution agreement bringing spas to the US was the next step.
“Passion Spas seeks a US partner, and Almost Heaven Saunas can grow their dealer network with Passion Spas. It is the perfect partnership opportunity,” said Dolf.
