Keep an Eye On Local Competition With This App

Good retailers tend to know what their competition is up to. And now, there’s an app to make that endeavor a lot easier.

Perch, developed by a former executive at MapQuest, is a tracking application that provides small business owners a bird’s eye view of his competitor’s Yelp reviews, check-in specials, daily deals, Facebook and Twitter updates. (And it does so privately, so your competitors will have no idea.)

Users simply bookmark his competitor’s social media sites and Perch compiles the data into a scrollable feed. The user can then keep tabs on other businesses and adapt their strategies accordingly. 

Perch is free and available for the iPhone and Android.