“Because APSP is dedicated to the growth and development of its members’ businesses, we recognize the need to offer our members an easy way to market to the new mobile-enabled, socially connected, tech-savvy consumer,” says APSP President and CEO Bill Weber.
APSP-sponsored consumer research shows that today’s pool and hot tub prospects begin their shopping with an online search to help determine which dealers to visit. If a retailer’s web presence is not up to par, consumers may never take the next step into a showroom. “A strong, professional web presence will help our members reflect success to today’s customer,” Weber adds.
The Pool Marketing site is a division of Small Screen Producer and provides full-service strategic marketing solutions to help the pool, spa and hot tub industry sell the backyard living experience to consumers. Their teams can establish a complete online infrastructure to springboard internet marketing campaigns through the use of interactive, socially shareable websites, mobile websites, iPad-friendly sales presentations, print design, exhibit design, social media marketing, video production and search engine optimization services.
“We are honored APSP has chosen us to provide online and traditional marketing solutions to its members,” says Pam Vinje, president and CEO of Small Screen Producer. “Our commitment to the membership is that we will seek to stay ahead of the technology curve through our ongoing commitment to researching the latest search engine, website design, social media, and mobile technology innovations and integrations. Our partnership with APSP will grant many more manufacturers and small businesses the opportunity to develop a much needed total web presence strategy.”
In addition to marketing services, APSP members will also have access to monthly marketing webinars hosted by Small Screen Producer and sponsored by APSP. Members can also get started with a free custom local SEO report card and a free online web presence marketing assessment.
APSP members interested in taking advantage of this members-only discount program can visit www.poolmarketingsite.com or call 281.569.4370.
