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Watkins Wellness FreshWater IQ
Liquid just got smarter. FreshWater IQ is an in-line, self-monitoring salt system that tells the user what it needs to maintain clean, natural-feeling water. Watkin’s patented smart monitoring technology...
Products
Squeaky-Clean Solutions: 2024 Chemicals & Sanitization Product Focus
Keep your pools and spas clean and clear with these chemical and sanitization products from industry-leading manufacturers.
Products
New & Improved: January 2024
Ring in the new year with new products! Take a look at what will be hitting shelves this month.
Pool Accessories
SKiM360 Products
Introducing the “SKiM360 Floater” — finally…anyone can SKiM! (Upper body strength optional.) This patent-pending central floatation assembly enables 360-degree rotational and directional control on and about the surface of pools and ponds...
Products
Pentair IntelliCenter Upgrade Kit
The Great Pool Automation Upgrade is On with IntelliCenter Upgrade Kit for EasyTouch/IntelliTouch Pool Control System. Put the latest pool automation technology in the palm of your customer’s hands with the IntelliCenter Upgrade Kit...
Safety
Protect-A-Child Pool Fence Co.
Protect-A-Child Pool Fence Co. says it has now completed and introduced "what is the first major redesign of the removable mesh pool fence in 60 years." The new, patent-pending fence utilizes a unique "Curved I Beam" shape fence post constructed with...
Vinyl-Liner
Poolside by CGT 'CIRALI BEACH' Pool Liner
Poolside by CGT’s new CIRALI BEACH provides builders with a stunning new pool liner design that uses sparkling gold pebbles combined with a natural stones that makes the pool water shimmer...
Chemicals
Haviland Liquid Stabilizer
Haviland Pool & Spa Products is pleased to now offer a liquid stabilizer product that provides a liquid cyanuric acid that is more convenient to use. This product helps prevent chlorine loss in pool water due to sunlight exposure. This product instantly..
Products
CCEI USA New Website
CCEI USA is pleased to announce it has launched a new website with up-to-date product information, manuals and tutorials. The website provides information on the company’s simple pool automation systems as well as the company’s water control systems...
Business Software
Structure Studios 3D Outdoor Living Design Software
Structure Studios updates its award-winning, industry-leading 3D design software with powerful, timesaving new tools and assets that transform the experience of designing beautifully rendered outdoor living spaces for clients...
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2026 Awards of Excellence: Bronze Winners
From stunning residential retreats to impressive commercial installations, explore the projects that earned Bronze honors in the 2026 PHTA Awards of Excellence.
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Reading the Room Without Losing Yourself
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2026 Awards of Excellence: Silver Winners
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Pool Power Pyramid
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Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster
