News: Page 13

2025 AQUA 100 Winner: Poolwerx Keller

Poolwerx Keller's approach is defined by their exceptional service and personalized customer care.

Aq04 Aqua100 Poolwerk Keller

Sponsored

AUTOMATE TO DOMINATE: Meet Your Competitive Edge

Pentair

Join us with Pentair experts for a “hands-on” training session designed to help you deliver next-level pool experiences with the IntelliCenter® and IntelliVibe™ systems.

AUTOMATE TO DOMINATE: Meet Your Competitive Edge

2025 AQUA 100 Winner: Horizon Pool & Patio

With nearly four decades of experience, Horizon Pool & Patio continues to transform backyards into beautiful, stress-free retreats.

1 G 425 Aq Sc Horizon Pool And Patio Image0 3

Pool & Hot Tub Alliance News

PHTA Announces RB Retail & Service Solutions as Newest Strategic Partner

Pool & Hot Tub Alliance

The partnership maximizes brand visibility and allows RB to connect with thousands of engaged industry professionals.

Business Briefs

Nidec Named to Sustainability “A List” by Carbon Reduction Organization CDP

Nidec Motor Co.

Nidec’s Appliance, Commercial and Industrial Motors Business Unit pushes for a more sustainable future with new sustainability strategies.

Business Briefs

Thursday Pools Hosts Builders at Conference Focused on Elevating Business Practices

The two-day Dealer Conference was focused on ‘elevating’ the business practices of pool professionals with speakers covering everything from sales, finance, marketing and communication to water management, pool installation and sustainable building.

Thursday Pools Conference 2025 Day2 1

Hires/Promotions

CCEI Taps Julie Straatman for Marketing and Communication

Straatman will support all CCEI subsidiaries with marketing and communications.

Julie Straatman Ccei Marketing

Business Briefs

Deckorators Set to Open New Facility in Buffalo Area

This new facility represents an investment of approximately $70M (excluding real estate and renovation). Once completed, the site will cover roughly 30-acres to form a state-of-the-art campus.

Surestone Decking From Deckorators

2025 AQUA 100 Winner: ABC Pool & Spa Center

ABC Pool & Spa Center, from Lewiston, Maine, continues to bolster its reputation for quality craftsmanship, exceptional customer service and strong family values.

2 J 425 Aq Sc Abc Pool And Spa Company Group Photo Lg

Landscape Architect Rosa Maria Torra Set to Design Piscina Barcelona Showroom

Landscape architect Rosa Maria Torra Reventós has won the competition to design the flagship space of Piscina Barcelona 2025, with her ephemeral project, inspired by the aesthetics and atmosphere of early 20th-century Mediterranean gardens.

Hires/Promotions

Watershape University Names Eric Knight as New Executive Director

Watershape University

Knight's genuine willingness to educate and help those around him will translate well in his new role at Watershape University.

Eric Knight leading a seminar.

Company Sales/Mergers

Heritage Pool Supply Group Announces Expansion in Arizona with Acquisition of Modern Edge Stone & Tile

Heritage Pool Supply Group

Heritage Pool Supply Group (“Heritage”) announced that it has acquired Modern Edge Stone & Tile, LLC (“Modern Edge” or the “Company”), a wholesale distributor of pool & spa products, tile, natural & manufactured stone, and other outdoor living products.

PHTA Supports SWIM Act Making Swim Lessons Eligible for HSAs & FSAs

Pool & Hot Tub Alliance

With the introduction of H.R. 1506, basic swim skills can be added as a qualified expense and allow the use of pre-tax dollars to prevent drowning accidents.

Page 13 of 208

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