News: Page 13

MAX USA Corp. Highlights PowerLite at CFSEI 2026

MAX USA Corp. proudly announces their participation at the annual expo CFSEI 2026 being held on May 18-20, in Long Beach, CA.

Sponsored

Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster

POOLCORP

Join us for an introduction to Luvari, a new above ground pool program built to help businesses capture more backyard projects, generate additional revenue, and create long-term customer relationships.

Luvari Above Ground Pools: Helping Independent Dealers Compete Bigger, Sell Smarter, and Grow Faster

Celebrate National Water Safety Month this May

Pool & Hot Tub Alliance

The National Water Safety Month Coalition invites all stakeholders to participate in the month-long celebration of National Water Safety Month this May.

Pentair Pool Establishes Charlotte as Flagship Customer Experience Center and Commercial Business Hub

Pentair Pool has opened a new Customer Experience Center in Charlotte. The Southeast represents a strong growth market for the pool industry, and the Charlotte location positions Pentair Pool closer to pool professionals, dealers and distributor partners it serves.

Modern HVAC showroom with blue and white product displays, featuring Intelliflash and Pentair branded stations and interactive screens

Solenis Donates $25,000 to Expand Partnership with Step Into Swim and Increase Access to Swim Lessons

Solenis presented a $25,000 donation to Step Into Swim during PHTA’s annual Day on the Hill advocacy event in Washington, DC, on April 29, 2026.

Six professionals holding a large ceremonial check from Solenis at a formal event with American flag in background

Applications Open for 2026 WAVE Young Professionals Scholarship

Pool & Hot Tub Alliance

Through the establishment of the PHTA WAVE Scholarship, young professionals can apply for a scholarship to support their educational growth through PHTA-approved education and training. Submit your application before the deadline on May 4.

Soake Pools Announces Partnership with Slipstream to Elevate the At-Home Wellness Experience

Soake Pools, one of the leaders in luxury precast plunge pools, announces a new partnership with Slipstream, the first portable swimming machine that transforms any pool into an endless swim lane.

Luxury backyard with rectangular pool, gray gazebo, fire pit, and lounge seating under blue umbrellas on manicured lawn

Introducing the Aboveground Pool Coalition

Manufacturers and industry leaders have united to form a new coalition aimed at strengthening the aboveground pool market through advocacy, education and a more unified voice.

Above-ground swimming pool with metal ladder and railings in a residential backyard

Enter the 2026 Truck & Van Contest!

Think your vehicle stands out? Enter AQUA’s Truck & Van Contest for a chance to be featured in the July 2026 issue.

Latham Rings Opening Bell at NASDAQ

Latham Pool Products

Latham, The Pool Company, marked a major milestone this week, ringing the opening bell at NASDAQ in honor of the company’s five-year IPO anniversary.

Eight executives stand at Nasdaq podium during Latham company listing announcement event

Landmark Aquatic Taps Waterpark Industry Veteran Craig Nielsen

Landmark Aquatic

Landmark Aquatic is pleased to now have Craig Nielsen as Vice President of Strategic Partnerships.

2026 AQUA 100 Winner: Solid Structures

Founded in 2008 during the height of the economic downturn, Solid Structures built its business when many contractors were exiting the market.

Large team of employees in yellow safety vests posing together in front of modern black building with pool

2026 AQUA 100 Winner: Rainbow Pools & Living Art Designs

Rainbow Pools has built a business where customers don’t just know the company — they know the people behind the counter, and the team often knows their pools by heart.

Three female employees in navy branded uniforms stand at a counter in a retail service environment with equipment visible in background

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