The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce that Scott Frost has been appointed as Chairman of the Board for 2026. Frost is president of Heritage Pool Supply Group, one of the fastest growing pool supplies distributor in the industry.
Frost has more than 30 years of experience in the pool, spa and hot tub industry and has been a member of the PHTA Board of Directors since the unification in 2019. He previously served as Board Treasurer from 2022-2024.
Frost joined Heritage Pool Supply Group in 2025 after more than three decades with Zodiac Pool Systems and Fluidra North America. He is known for driving growth, strengthening partnerships, and leading top-performing sales and marketing teams. Frost is now leading Heritage’s expansion and innovation with a focus on delivering long-term value for the company’s team, partners, and customers. As Chair of the PHTA Board of Directors, Frost is committed to fulfilling the association’s core pillars to educate, advocate, and elevate the pool, spa, and hot tub industry.
PHTA is also pleased to announce its Executive Committee for 2026:
- Chair-Elect: Gregory Claffey, Pentair Pool
- Treasurer: Stuart Baker, Hayward Holdings, Inc.
- Secretary: Caley Golding, Gib-San Pool & Landscape Creations
- Immediate Past Chair: Donna Williams, POOLCORP
PHTA’s Board Members at Large include:
- Kyle Chaikin, The Chaikin Ultimate Group
- Tim Colon, Pools of Fun
- Greg Howard, Carecraft
- Joe Laurino, Ph.D., Periodic Products, Inc.
- Ted Lawrence, BioLab / KIK Consumer Products
- Matthew McDermott, Heritage Pool Supply Group
- Kevin Post, Counsilman-Hunsaker
- Steve Stigers, Watkins Wellness
- Jon Viner, Fluidra
- Alan Walker, Anthony & Sylvan Pools
- Paul Yates, Teserra Outdoors
“The professionals serving on the 2026 PHTA Board of Directors are known leaders who inspire those around them to excel,” says Sabeena Hickman, CAE, President and CEO of PHTA. “Scott Frost’s vast experience in the industry overall and with PHTA specifically means that he deeply understands the needs of our members. I know he will guide the organization with passion and enthusiasm, and I am excited for everything to come in 2026.”
For more information, please contact Amy Willer, PHTA’s Director of Content and Communications, at [email protected] or 703-838-0083, ext. 121.
