The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, announced Monday that Heritage Pool Supply Group is its newest Strategic Partner. The PHTA Strategic Partnership Program creates special opportunities for companies that promote the association's initiatives, including education, advocacy, and market outreach.
Heritage Pool Supply Group has grown to become the second-largest and fastest-growing pool supply distributor in the United States. Since the company's inception in 2021, Heritage has established a differentiated growth strategy and entrepreneurial culture focused on serving customers, partnering with suppliers, and attracting the industry's best talent.
"Fundamentally, we believe that the swimming pool industry is a relationship-driven industry and that it's all about the people. People make the difference," says Matt McDermott, president of Heritage Pool Supply Group. "Each day we strive to be the most engaged, most passionate, and most customer-focused distributor in the industry. Our mission is the success of our customer base, our supplier partners, and the overall betterment of the industry. We look forward to giving back and supporting this great industry for many years to come."
As part of the Strategic Partnership Program, PHTA claims they will recognize Heritage Pool Supply Group's commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities. To learn more about Heritage's leadership position in the industry, visit their page on the PHTA Strategic Partner Hub.
"PHTA is excited to welcome Heritage Pool Supply Group as our newest Strategic Partner," says Sabeena Hickman, CAE, president and CEO of PHTA. "Heritage Pool Supply Group encompasses an amazing network of brands that each have strong relationships in their local communities. Heritage is also an ongoing supporter of Step Into Swim, PHTA's drowning prevention initiative. We know this partnership will help us accomplish great things for the industry as a whole."
