United Aqua Group (UAG), in partnership with Youtech, recently brought an exclusive marketing education experience to its members, inviting them to participate in a Marketing Summit at Google Headquarters in Austin, Texas.
The September 9 event brought together 80 UAG members for a full day of education focused on the digital marketing strategies, tools and technologies shaping the future of business growth.
For an industry where opportunities to engage with leading technology and marketing organizations at this level are uncommon, the Marketing Summit represented a unique benefit of UAG membership. Members had the opportunity to step outside the traditional pool and spa industry environment and gain insights into the broader marketing landscape from experts working at the forefront of digital advertising, search and measurement.
“Creating opportunities like this is part of what makes UAG membership so valuable,” says Len Fainer, vice president at United Aqua Group. “Our members work incredibly hard to grow their businesses, and we want to provide them with access to education, resources and experiences that can give them an advantage in a competitive marketplace. This Summit was an exceptional opportunity to bring that value directly to our group.”
The Summit featured a full agenda of sessions covering some of the most important topics facing businesses today, including Demand Gen and AI Max Campaigns, measurement and Google Tag Gateway, Local Services Ads and SEO. The sessions were designed to provide attendees with actionable insights they could take back to their businesses and apply to their own marketing strategies.
With 80 attendees, the Summit also demonstrated significant interest from UAG members in expanding their marketing knowledge and staying ahead of rapidly evolving digital trends. The turnout is particularly notable within the pool and spa industry, where access to exclusive, technology-focused marketing education and experiences is not commonly available.
The event was made possible through United Aqua Group’s partnership with Youtech, UAG’s marketing partner. Together, UAG and Youtech continue to identify opportunities to bring innovative education and resources to UAG members, helping independent pool and spa businesses compete and grow in an increasingly digital marketplace.
“Marketing is changing faster than ever, particularly with the growth of AI and new digital advertising technologies,” says Michael Norris, chief marketing officer at Youtech. “The goal of the Summit was to give UAG members a closer look at where marketing is headed and, more importantly, how they can use these tools and strategies to drive results for their own businesses.”
The Marketing Summit is one example of UAG’s broader commitment to its members through education, business resources, purchasing power and opportunities designed to help members Earn More, Learn More and Buy Better.
For more information about United Aqua Group and the benefits of membership, visit unitedaquagroup.com.
