Skimmer has released its 2026 State of Pool Service Report, a data-backed look at how pool service companies across the U.S. are adapting to rising customer expectations, tighter labor markets, and continued cost pressure.
The report is based on a survey of 1,600+ pool professionals and operational insights from more than 35,000 pool pros servicing over 1M pools. This year’s findings point to an industry shifting away from reactive growth and toward more disciplined, tech-enabled operations.
Notable highlights from the report:
- Confidence is rising: More than 80% of pool service owners expect higher revenue in 2026, despite a cautious economic outlook.
- Price increases remain measured: Most companies plan service price increases under 10%, favoring consistency and retention over aggressive hikes.
- Operational efficiency beats expansion: Growth strategies are shifting from adding pools to improving route density, trimming low-margin accounts and expanding repairs.
- Software is now standard: Modern pool businesses rely on all-in-one platforms paired with accounting tools to tighten billing, communication and cash flow.
- Chemical pricing is evolving: Fewer companies rely on fully “chems included” pricing, with more adopting hybrid or itemized models to protect margins.
As Skimmer CEO Jack Nelson notes, “The businesses pulling ahead aren’t chasing growth at all costs. They’re building structure — clear pricing, better systems, and consistent service — so they can grow without sacrificing quality.”
