The Board of Directors of Fira de Barcelona has appointed Carlos Franquesa Castrillo — Fluidra’s president for Southern Europe, Australia and New Zealand — as president of the Organizing Committee for Piscina Barcelona 2027.
Franquesa takes over from Eloi Planes, executive chairman of Fluidra, who has led the event since 2011 through seven editions and now becomes Chairman Emeritus. The next edition of Piscina Barcelona will take place from November 15-18, 2027, at the Gran Via venue.
With a solid track record in the swimming pool industry, Carlos Franquesa (Barcelona, 1963) has spent nearly two decades at Fluidra, where he has held various senior management roles in the industrial, commercial and international management sectors. He currently leads the company’s operations in Southern Europe, Australia and New Zealand, key markets for the group’s strategic development.
Before joining Fluidra in 2007, Franquesa began his professional career at Square D, now a subsidiary of the Schneider Group, and subsequently held various management positions at companies within the Cirsa Group.
He holds a degree in Business Administration and Management from ESADE and has extensive experience in leadership, business management and the development of industrial organisations.
In his new role as head of the organizing committee for Piscina Barcelona 2027, Franquesa embarks on a period of continuity and further development, with the aim of strengthening the event’s international profile and adapting its offering to the sector’s new demands. His mandate will focus on driving the growth of the trade fair and incorporating new areas linked to the swimming pool, wellness and outdoor spaces sectors.
“I am taking on the challenge of continuing to promote a trade fair that keeps pace with the swimming pool sector’s development, expanding its offering and reinforcing its role as an international meeting point for companies and professionals,” says Carlos Franquesa.
