Secard Pools & Spas (Hesperia, Calif.) is celebrating its 60th anniversary.
The store was founded in 1958 by Joe Secard, who started the business by selling aboveground pools out of his garage. A couple years later, he opened up his first store.
“One thing led to another and now we’re a small chain with different items for both the pool and spa industries,” Secard says. Secard continues his role as president and CEO, but the majority of the business is managed by his son Eddie (vice president), daughter Jodi Secard Kidder (CFO) and son-in-law Shad Kidder (general manager).
Last year saw the completion of Secard Pools’ 10,000 square-foot superstore in Hesperia, Calif.
“I enjoy what I do, and I love the industry,” Secard says. “I accidentally got into it, but you never know what direction life takes you when you’re in your early 20s.”