INYO Pools proudly marks its 25th anniversary as an e-commerce provider in the pool and spa industry. What began in 2001 as a small online retailer determined to help homeowners keep their water “blue, balanced and trouble-free” has grown to serve millions of pool and spa owners navigating everything from green‐to‐clean emergencies to complex equipment upgrades.
INYO Pools built its reputation by addressing the everyday frustrations pool owners encounter head-on, turning confusion into confidence for pool owners nationwide.
Built on Three Promises — and 25 Years of Keeping Them
From day one, INYO Pools committed to three simple but powerful promises:
- We’ll Find It
- We’ll Ship It
- We’ll Help You Fix It
These principles helped INYO evolve from a small digital startup into an established online resource, known — according to the company — for its technical support, fast shipping, and a comprehensive library of pool repair guides and video tutorials online.
“Most pool owners just want one thing: clarity — in their water and in the help they receive,” says Carmen Evola, CEO of Helio Outdoors, INYO’s parent company. “We built INYO to take the guesswork out of pool ownership. For 25 years, our customers have trusted us not just for parts, but for peace of mind.”
A Commitment to Innovation
As the industry has modernized, so has INYO. The company expanded from replacement parts into equipment, supplies and its own proprietary line, Pureline. The Pureline brand focuses on products designed for reliable performance at accessible price points.
“Whether it’s helping someone go from green to clean before a big backyard party or guiding a first‐time homeowner through their first pump replacement, our mission stays the same: empower and educate,” adds Rob McLintock, general manager of INYO Pools. “We’re proud of how far we’ve come — and even more excited about where we’re going.”
Strengthening the Future with Helio Outdoors
In 2024, INYO Pools joined Helio Outdoors, a growing family of outdoor-living brands comitted to elevating home recreation through craftsmanship, innovation, and exceptional customer experience. Helio’s portfolio spans across backyard, lifestyle, and recreation categories with five brands: Aqua, Airhead, Yukon Charlie’s, INYO and Pureline — and INYO says its expertise in pool and spa support strengthens that ecosystem.
“INYO Pools is a true community-builder in the pool space,” says a Helio Outdoors spokesperson. “Their technical depth, customer loyalty, and passion for solving real homeowner challenges embody what Helio stands for. Together, we’re expanding what outdoor enjoyment can look like."
A Quarter Century of Community — and What’s Next
Today, INYO Pools serves millions of customers across North America, from seasoned pool pros to DIY homeowners tackling their first equipment repair. As the company celebrates this milestone, it remains committed to simplifying pool care, expanding educational content, and continuing to innovate through technology and product development.
“Twenty‐five years later, our guiding principle remains unchanged,” Evola adds. “We help people enjoy their pools. It’s that simple.”
For more information, visit www.inyopools.com.
