Poolwerx — a large global franchise pool service brand — is targeting San Antonio, Texas, for franchise growth as the brand continues expanding in high-growth markets across the United States.
The company says the move comes as Texas continues to stand out as a leading market for franchise development. "According to the International Franchise Association’s 2026 Franchising Economic Outlook, Texas ranks as the top state for franchise growth and is home to more than 86,000 franchise locations employing more than 910,000 people."
“With Poolwerx USA headquartered in Farmers Branch, Texas has always been an important market for our brand, and the growing demand makes San Antonio the perfect place to continue our U.S. expansion,” says Darlene Viering, senior vice president of Franchise Development at Poolwerx. “It combines strong regional growth with the characteristics that make for a compelling pool service market, and we see real opportunity to partner with entrepreneurs who want to build a scalable local business with the support of an established brand.”
San Antonio offers an attractive combination of steady population growth and long-term residential development. U.S. Census reporting shows the city added nearly 24,000 residents between 2023 and 2024, highlighting its momentum as one of the country’s fastest-growing large cities.
For Poolwerx, San Antonio aligns with the brand’s broader focus on markets where residential growth, pool maintenance needs and strong consumer demand support long-term opportunity for professional pool care. The company has previously identified Texas as a key expansion priority in its U.S. growth strategy.
“As more entrepreneurs look for business opportunities backed by recurring revenue and strong consumer demand, we believe San Antonio offers a compelling environment for franchise development,” says Marla Mock, COO of Poolwerx USA. “Our model is designed to give franchise owners the training, operational support and brand foundation they need to build a business that can scale with their market.”
Poolwerx says it's actively seeking franchise candidates across the U.S. who are entrepreneurial, community-minded, and growth-focused.
For more information about Poolwerx and its franchise opportunity, please visit https://poolwerxfranchising.com.
