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Builder: Page 127
Retail
The Right Way to Handle Negative Local Business Reviews
You log onto Yelp and see it — a one-star review. Before you fire off a hot-headed response, read these tips for successfully handling a bad review.
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News
Drought and Pools: The Long View
A look at how the industry is faring in the drought battle and what the future may hold.
Builder
How to Apply Shotcrete
Here are some tips for properly building stout, durable concrete shells.
News
APSP U Announces Winter Courses
APSP University has announced its slate of winter courses for pool and spa builders, designers, and hot tub and service providers.
Retail
Hiring for Summer: How to Write a Better Job Listing
Need to fill seasonal positions? An engaging job listing is key. We look at two sample job listings to see what’s attractive to young job candidates — and what’s a turn-off.
News
Sights on Atlantic City
The Pool & Spa Show is celebrating 35 years with another event-packed show. We preview the lineup and share the show schedule.
News
Calif. Drought Update: CPSA Marks Win
The CPSA posted the following update on the ongoing water crisis in California and the Association's efforts to protect industry jobs and interests.
Builder
TEFC Pumps: Shelter from the Storm
Despite the expense, a TEFC pump is, for many climes, the ideal choice for the backyard.
News
Pool Water in Perspective: Part 1 (Drought)
Two environmental factors increase evaporation — temperature and humidity. Drought exacerbates the effect of both.
News
Business Briefs: January 2016
Water Tech brings on an industry vet for a leadership position, Clearwater Spas welcomes a familiar face, NSPF announces staff changes and more.
Builder
Eric Herman Blog: Inside the Storm
While moving across the country, Senior Editor Eric Herman found himself stuck in a large snowstorm — and, surprisingly, reminded of the wonders of the pool industry.
Retail
Organic Marketing: The Final Steps
The Organic Marketing series wraps up with the last three steps to creating a strong marketing campaign.
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