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Eric Herman Blog: Filling the Information Gaps

Some industry pros say there aren’t enough educational opportunities out there. To that, Senior Editor Eric Herman says it’s sometimes best to teach yourself.

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Borates: Once Per Year

Haviland

Once per year, Haviland reminds you that borates help maintain ideal water quality – and only need to be tested and reapplied once per year.

Borates: Once Per Year

The School of UV

We take an in-depth look at UV, from common misconceptions and maintenance to choosing the correct unit for an application.

Spa Prospects 2016: What Can You Expect?

A new study by Pkdata has uncovered interesting facts about the pent-up demand for new hot tubs. The results finally cast some overdue light on the true state of the potential market.

2016 NDPA Conference Opens March 29

The 14th annual National Drowning Prevention Alliance Educational Conference will open its doors March 29 in Mesa, AZ.

Re-Inventing Your P/S Business to Win in a Time of Catastrophic Change

In the first post of the “David Strategy” series, Dennis Gray explains what pool and spa retailers can learn from the classic David and Goliath fable.

Make Your Voice Heard with AQUA's 2016 SOI Survey

This year's SOI survey has been completely revamped with new questions about the trends and news that affects you most. Take the survey and you'll be entered to win a $100 Visa gift card.

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Mid America Show Will Stay in Indy

Organizers of the Mid America Show have decided to retain their Indianapolis location for next year's show.

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Stop Worrying About Your Local Search Rank

You know SEO is an important part of your marketing strategy, but you’re too busy to focus on it all the time. Here, a marketing pro explains the best way to manage your local SEO without obsessing over it.

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Plaster Standard Approved

ANSI has approved the ANSI/APSP/ICC/NPC –12 2016 Standard for the Plastering of Swimming Pools and Spas.

Cold Water, Warm Hearts

LIPSA takes an icy plunge to benefit Special Olympics.

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The Psychology of Pricing

A good pool store pricing strategy starts with understanding how our brains see the buying transaction.

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Manufacturer News

Business Briefs: February 2016

RB Control Systems has a new CEO, APi and Evosus announce promotions and more.

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Content Library

Dig through our best stories from the magazine, all sorted by category for easy surfing.

Content Library

Buyer's Guide

Find manufacturers and suppliers in the most extensive searchable database in the industry.