Football and the Spa

photo of spa at a football stadium
photo of spa at a football stadium photo of spa at a football stadium

EverBank Field, home of Florida’s Jacksonville Jaguars, had an attendance problem. While the stadium seats 76,877 people, low ticket sales meant home games were often blacked out on local TV. In 2012, tarps were placed over 10,000 seats.

But this year, the team made some interesting changes to draw in the fans. First, they implemented the world’s largest HD LED video boards for eye-grabbing visual effects. Then, they added spas.

The spas are part of a $63 million renovation that began by tearing out the covered seating and creating the Clevelander Deck, which is home to the Smart Pharmacy Spas and 20 cabana lounges. Measuring 330 square feet with a depth of just over 3 feet, the spas feature a clear panel in the front to showcase the sloshing water for all to see. Tickets to the spa area are $250 each, but also include food, drink, TVs and access to the cabana lounges.

Sure, it’s pricey, but can you really put a price on watching football from the comfort of a spa?

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