APSP Builders Institute To Highlight IPSPE

APSP LogoIn an effort to meet the specific needs of advanced pool/spa builders, the Association of Pool & Spa Professionals (APSP) will offer its flagship educational programs prior to the 2011 Int’l Pool | Spa | Patio Expo. Making up part of the APSP Career Institute, these programs serve as the centerpiece of the Expo’s strong lineup of educational offerings.[more]

Presented by the APSP Builders Council, the APSP Builders Institute is an intense two-day program of seminars designed to be a transformational learning experience that will challenge the way attendees think and help them perform at the top of their game.

“The first day is all about the wow factor and creating unforgettable, unrivaled pool and spa projects by implementing acrylic windows, after dark visual effects, unique waterproofing techniques and more,” says Bill Weber, president and CEO of APSP, the show’s official sponsor. “The second day will help you focus your business strategy to get more leads, win more bids and discover new ways to communicate with and market to your customers.”

Classes on Monday, Oct. 31, include, “Seeing Things Differently: Delivering a New Perspective with Pool Windows & Acrylic Panels,” “Incomparable After-Dark Visual Effects of Fire & Water,” “Bringing Fire to the People: Barbeques, Fireplaces & Outdoor Entertainment Systems,” and “Keeping Water Where It Belongs! A Pro’s Guide to Waterproofing.”

Classes on Tuesday, Nov. 1, include, “Structure Your Marketing to Get the Leads That Others Don’t,” “Preparing for the Social Consumer: Social Media and Web Tools You Can Use Now,” “Why Sales People Fail at Selling Pools (Hint...It Is Not About Price),” “Selling & Winning: Battling the Low Bids of Cash-Paying Competitors,” and “Selling and Building a ‘Million Dollar Pool.’”

Builders Institute speakers include Dennis Wightman, Kevin Doud, Scott Cohen, Jerry Werner, Brett Abbott, Pam Vinje, Brad Massey, Alan Smith, and Lew Akins.

For attendees wanting even more of a comprehensive professional development experience, the three-day APSP Builders Institute + CBP Prep Course offers the APSP Builders Institute plus the CBP Certified Builder Professional Certification Prep Course and exam.

The APSP Career Institute packages are ticketed events and seating is limited, so early registration is encouraged to ensure access to the program.

To register for these and other show programs, attendees should visit www.poolspapatio.com/attendee, where program schedules and additional information is posted. Discounted registration rates are available through Sept. 20, 2011. For more information, please call (972) 536.6350 or (888) 869.8522.

The 2011 Int’l Pool | Patio | Spa Expo will be held November 2-4, in the Bayside Halls at the Mandalay Bay Convention Center in Las Vegas.

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